Job Description

We are seeking an experienced Individual Giving Manager to lead our direct marketing and digital fundraising efforts. This role is instrumental in managing and growing Wayside’s individual giving programs, including appeals, campaigns, and monthly donations.

Reporting to the Senior Fundraising Manager, you will drive our fundraising objectives through engaging communications and donor stewardship.

You will also oversee the work of the Campaign Coordinator, working to optimise current campaigns and innovate new strategies.

Key Responsibilities

• Lead the strategy, planning, and execution of key direct marketing and digital fundraising appeals, including our Christmas Appeal, Donate a Plate, Valentine’s Day, Winter Appeal & Warm a Heart.
• Manage multi-channel campaigns through direct mail, email, social ads, SMS, and telemarketing.
• Collaborate across teams to optimise supporter journeys, nurture relationships with mid-level and major donors, and identify potential bequest leads.
• Track and report on income, expenditure, and forecasts for individual giving initiatives.
• Oversee Wayside’s monthly giving program, focusing on supporter acquisition, retention, and lifecycle management.
• Partner with internal stakeholders across departments to align messaging and achieve shared objectives.
• Contribute to budget setting, monitor financial performance, and provide post-campaign analysis.

About you

• Minimum 3 years’ experience across Campaign, Regular Giving or Direct Marketing Management
• Demonstrated experience in the successful planning and implementation of donor retention and acquisition strategies that meet budget requirements
• Strong digital fundraising capabilities and an understanding of digital best practice
• Excellent project management skills and keen eye for detail
• Experience in budget management and report writing
• The ability to engage with a range of stakeholders to support organisational objectives across marketing, fundraising and events
• Effective relationship builder and superior communication, both written and verbal
• Strong data analysis skills and the ability to interpret data insights into strategic direction

About Wayside

Wayside Chapel has provided unconditional love, care and support to the most marginalised people on and around the streets of Sydney since 1964. Our mission is to create a community with no ‘us and them’, and address underlying issues of inequality, wellbeing, and loneliness.

From our centres in Kings Cross and Bondi and through outreach teams, we offer a range of support services that place dignity, respect, and love at the heart of what we do.

Every day, we walk alongside people facing homelessness, addiction, mental health challenges, and isolation. We provide care that is trauma-informed, respectful, and human.

What’s in it for you?

• Five weeks’ Annual Leave
• Flexible/hybrid working options
• $15,900 of your annual salary is tax-free through generous NFP salary packaging
• Paid Cultural and Ceremonial Leave
• Employee Assistance Program – Free, confidential counselling service

To apply, submit your resume and a brief cover letter outlining your relevant experience and why you're passionate about this opportunity.

For more information, please reach out to the recruitment team at recruitment@waysidechapel.org.au

Wayside is an Equal Opportunity Employer that provides an inclusive work environment and embraces the diverse talent of its people. We value people of all cultures, languages, capacities, sexual orientations, gender identities and/or expressions. We are committed to achieving a diverse workforce and strongly encourage applications from Aboriginal and Torres Strait Islander people.
Before an offer of employment, candidates will be required to complete the pre-employment checks, including reference checks and a background check.