Job Description

Senior Associate, Field Bidding.

Location – Pune, India (Hybrid)

Data-Driven Research and Insights

MarketCast combines the power of research, technology, and data science to help

marketers and researchers maximize their advertising impact and unlock brand

Fandom.

Our data and insights guide critical marketing decisions, helping brands determine

which fandom audiences to prioritize and product benefits to communicate, in

addition to developing, launching, and measuring brand and advertising campaigns

across media platforms. Today our clients represent the biggest names in

entertainment, tech, consumer brands, and sports and video games, and our impact

touches the lives of billions of people around the globe.

#FandomIsOurJam

We’re looking for:

We are seeking a Senior Field Bidding Associate to support sample pricing / cost

estimation for new work proposals for market research projects. The ideal candidate will

have:

• Experience supporting fast-paced and quick-turnaround market research

environment.

• Proven track record of executing tasks independently, and operating with

urgency, focus and discipline.

• Experience with reviewing market research bid documents, project

requirements, and client specifications to understand project scope and

deliverable.

• Familiarity with online panels, survey methodologies and sample feasibility

analysis

• Excellent communication and interpersonal skills, with the ability to interact with

internal stakeholders, and internal team members at all levels.

Core Responsibilities:

• Evaluate RFPs (Requests for Proposals) and RFQs (Requests for Quotes) to

determine project scope, risks, and feasibility.

• Work closely and establish relationships with sample panel providers and

alternative sample sources to obtain competitive quotes and optimize pricing.

• Estimate respondent availability, incidence rates (IR), and completion rates (CR)

based on historical data (internal/external) and market trends.

• Liaise with project managers / operations team to ensure project feasibility aligns

with execution capabilities.

• Partner with sales and account managers to understand client requirements and

tailor bids accordingly.

• Provide strategic recommendations on pricing, methodologies, and research

design to improve win rates.

• Monitor bid performance, win/loss rates, and pricing trends to refine bidding

strategies.

• Maintain bid documentation, databases, and pricing models for future

reference.

• Identify opportunities for efficiency improvements within the bidding workflow.

It’ll be helpful if you have:

• Bachelor's or Postgraduate Degree.
• 4+ years of experience in market research, pricing, bidding, or project

management roles

• Experience with field management for market research projects – with a deep

understanding of sample composition, incidence rates and completion rates

• Knowledge of market research tools / survey online platforms (e.g., Decipher)
• Microsoft Excel skills required with VBA macro writing experience/knowledge a

plus

Benefits and Perks:

• Mediclaim for employees and legal dependents
• Accidental policy for employees
• 18 days Annual Paid Leave, plus 12 Public holidays
• Hybrid working model with 2 days a week to work from home
• Professional Pursuit Reimbursement program
• Global Wellness Plan
• And, more

Our Purpose:

Fandom connects people with shared passions and builds communities around them. It

offers them space to express their joy and love, whether that’s for superheroes, sports

teams, or even small batch whiskeys. At MarketCast, we believe in the power of

fandom. It’s as important for brands as it is for action heroes and we do fandom

research, data science and analytics better than anyone on the planet. This obsessive

focus on fans helps the world’s top creators, media platforms, and sports leagues

transform followers into fanatics and investments into impact.

Our Core Values:

Curiosity Makes Us Tick

Our love of learning manifests in everything we do - from the surveys we field and the

datasets we analyze to the technology we develop. Where others pause, we push

forward, uncovering hidden meaning and answers. Always learning, always looking for

more.

We Celebrate Wins

Whether its wowing clients with research or solving everyday challenges, we pause to

honor great work and everyone who plays a role in it. We acknowledge and recognize

great work and hustle that helps deliver the very best outcomes.

Trust is Always Trending

Trust means everything to us. It’s lending a hand when deadlines loom, always

delivering on the promises we make, and calling out behavior that harms our culture.

And our client’s trust is what makes all this possible, something we never take for

granted.

We Roll with Change

We embrace change as an opportunity to learn, grow, and further develop. We do this

by challenging our biases and rethinking how things have always been done in the

past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the

face of uncertainty.

Diversity is Our Superpower

Our differences make us stronger. As researchers and data scientists, we have a

responsibility to reflect the diverse audiences and communities all around us.

Understanding people, opinions and life experiences fuels our insights and deepens our

perspectives.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive

on it for the benefit of our global culture and success. MarketCast is proud to be an

equal opportunity workplace. We are committed to equal employment opportunity

regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age,

citizenship, marital status, disability, gender identity or Veteran status. We also consider

qualified applicants regardless of criminal histories, consistent with legal requirements. If

you have a disability or special need that requires accommodation, please let us know.

Check us out: www.marketcast.com