Job Description

Inbound Marketing Manager (B2B Demand Generation & LinkedIn Growth) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B lead generation engine.

This role is not focused on cold outreach or outbound sales.

Instead, you will be responsible for:

• Creating high-performing LinkedIn content
• Driving inbound engagement
• Turning conversations into qualified pipeline
• Building scalable inbound demand systems

You’ll work closely with the founder, who handles closing and sales calls, while you focus on generating:

• Attention
• Conversations
• Qualified inbound opportunities

If you understand that:
👉 Great inbound marketing is not just posting content — it’s turning content into pipeline.

This role is a strong fit.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

• Create and manage high-performing:
• LinkedIn posts
• Carousels
• Hooks
• Thought-leadership content
• Identify content angles that attract:
• High-intent B2B prospects
• Decision-makers
• Founder-level audiences
• Continuously test and optimize content based on:
• Engagement
• Conversations
• Pipeline contribution

Content → Conversation → Pipeline

• Turn content engagement into meaningful conversations:
• Likes
• Comments
• Profile visits
• Inbound DMs
• Initiate natural, relationship-driven conversations
• Avoid overly sales-focused outreach
• Qualify prospects and move them into the pipeline

Audience Engagement & Lead Nurturing

• Engage consistently with:
• Prospects
• Founders
• Decision-makers
• Build relationships through:
• Thoughtful follow-ups
• Value-driven interactions
• Consistent engagement
• Nurture leads using:
• Content
• Messaging
• Simple inbound systems

Funnel & Conversion Optimization

• Build simple inbound funnels:
• Content → Engagement → Conversation → Call
• Develop:
• Lead magnets
• Content offers
• Nurture flows
• Improve conversion rates across each stage of the funnel
• Identify bottlenecks and optimize performance

Messaging & Market Insights

• Collaborate closely with the founder on:
• Messaging
• Audience positioning
• Conversion quality
• Share insights on:
• Prospect behavior
• Content performance
• Objections and buying signals
• Optionally support early-stage sales conversations when needed

What Success Looks Like

• Consistent inbound conversations from LinkedIn content
• Growth in qualified B2B pipeline
• High-performing content tied to business outcomes
• Strong engagement with the right audience
• Predictable inbound lead generation systems

What Makes You a Strong Fit

• You know how to turn content into pipeline — not just impressions
• You’ve personally generated inbound leads through content
• You think in:
• Funnels
• Systems
• Conversion flow
• You are both:
• Creative (content & hooks)
• Analytical (performance & optimization)
• You take ownership of:
• Leads
• Conversations
• Pipeline outcomes

Required Experience & Skills

Experience

• 2+ years of experience in:
• Inbound Marketing
• Content-Led Growth
• Organic B2B Lead Generation
• LinkedIn Growth

Core Skills

• Strong experience creating:
• LinkedIn content
• Personal brand content
• Thought-leadership posts
• Proven ability to:
• Generate inbound leads
• Drive conversations from content
• Build pipeline organically
• Excellent:
• Copywriting
• Messaging
• Audience engagement skills
• Strong understanding of:
• B2B sales cycles
• Funnel psychology
• Organic growth systems

Nice to Have

• Experience building:
• Lead magnets
• Nurture flows
• Founder-led content strategies
• Familiarity with:
• LinkedIn analytics
• CRM systems
• Content scheduling tools
• Experience in:
• SaaS
• Agencies
• Service businesses
• Founder-led brands

What a Typical Day Looks Like

• Write and publish LinkedIn content
• Engage with prospects and audience conversations
• Turn inbound engagement into qualified discussions
• Follow up with leads and nurture relationships
• Analyze content performance and optimize messaging
• Build and improve inbound funnel systems
• Collaborate with the founder on pipeline quality and positioning

In short:
You build inbound demand by turning high-quality content and audience engagement into qualified B2B pipeline.

Key Metrics (KPIs)

• Qualified inbound conversations generated
• Pipeline contribution from organic channels
• Content engagement quality (not vanity metrics)
• Conversion rate:
• Content → Conversation
• Conversation → Call
• Growth of relevant audience and inbound interest

Why This Role Stands Out

• Direct ownership of inbound pipeline generation
• Strong impact on company growth and demand generation
• Founder collaboration with high visibility
• Opportunity to build scalable inbound systems from the ground up
• Growth path into:
• Growth Marketing Lead
• Head of Inbound
• Demand Generation Lead

Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

Apply Now

If you:

• Know how to generate pipeline through content
• Understand LinkedIn beyond vanity engagement
• Can turn conversations into opportunities
• Thrive in fast-moving, execution-focused environments

This role is a strong opportunity to own inbound growth and build a measurable B2B demand engine through content, messaging, and relationship-driven marketing.