Job Description

💼 Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Full-Time Remote | U.S. Business Hours

🚀 About the Role

We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.

This is not a cold outreach role.

Your focus will be:

• creating high-performing LinkedIn content,
• driving meaningful audience engagement,
• turning conversations into qualified pipeline,
• and building repeatable inbound growth systems.

You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.

This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.

🔥 What You’ll Own

Content-Driven Lead Generation (Primary Focus)

• Create and manage high-performing:
• LinkedIn posts,
• carousels,
• hooks,
• and content campaigns
• Develop content angles that attract:
• founders,
• decision-makers,
• and high-intent B2B buyers
• Continuously test and optimize content based on:
• reach,
• engagement,
• conversations,
• and pipeline impact
• Build content strategies designed to generate inbound demand

Content → Conversation → Pipeline

• Turn:
• likes,
• comments,
• profile views,
• and inbound engagement
  into meaningful conversations
• Initiate natural, value-driven DMs based on user intent
• Qualify prospects and move them into the sales pipeline
• Build repeatable inbound workflows that generate qualified opportunities

Audience Engagement & Lead Nurturing

• Engage consistently with prospects through:
• comments,
• DMs,
• and ongoing conversations
• Build long-term relationships with leads and decision-makers
• Nurture inbound prospects through:
• thoughtful follow-ups,
• educational content,
• and strategic messaging
• Maintain a non-salesy, trust-driven communication style

Funnel & Conversion Optimization

• Build simple inbound funnels:
• Content → Engagement → Conversation → Call
• Develop:
• lead magnets,
• nurture flows,
• and conversion paths
• Optimize conversion rates across each funnel stage
• Improve content performance using data-driven insights

Sales & Founder Collaboration

• Work closely with the founder to improve lead quality and conversion
• Share insights regarding:
• audience behavior,
• objections,
• messaging,
• and content performance
• Optionally support early-stage sales conversations where needed

✅ Required Experience & Skills

• 2+ years of experience in:
• inbound marketing,
• content-led lead generation,
• or organic B2B growth
• Strong experience growing and managing LinkedIn content
• Proven ability to generate:
• inbound leads,
• booked calls,
• or pipeline through content
• Excellent copywriting and messaging skills
• Strong understanding of B2B sales cycles and buyer psychology
• Ability to connect content performance directly to business outcomes

🧠 What Makes You a Great Fit

• You know how to turn content into pipeline — not just engagement
• You understand inbound marketing systems and buyer journeys
• You think in:
• funnels,
• conversion paths,
• and lead quality
• You are both:
• creative with content,
• and analytical with performance
• You take ownership of:
• leads,
• conversations,
• and pipeline growth
• You understand how to build trust-based relationships through content

⭐ Ideal Experience

• Personal brand growth experience on LinkedIn
• Experience generating inbound pipeline for:
• B2B agencies,
• SaaS,
• consulting,
• or service businesses
• Familiarity with:
• LinkedIn analytics,
• CRM systems,
• and content performance tracking
• Experience using AI tools like ChatGPT or Claude for:
• ideation,
• research,
• and content optimization

📅 What a Typical Day Looks Like

Your day may include:

• Writing and scheduling LinkedIn content
• Reviewing engagement and content performance metrics
• Responding to comments and engaging with prospects
• Starting conversations through thoughtful DMs
• Qualifying inbound opportunities and routing leads
• Building or refining inbound funnels
• Collaborating with the founder on messaging and pipeline quality
• Testing new hooks, content angles, and lead-generation ideas

In short:
You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.

📊 Key Metrics for Success (KPIs)

• Qualified inbound leads generated
• Conversations started from content engagement
• Pipeline contribution and booked calls
• LinkedIn content performance and engagement quality
• Funnel conversion rates
• Audience growth and relationship quality

🌟 Why This Role Stands Out

• Direct ownership over inbound pipeline generation
• High-impact role tied directly to business growth
• Work closely with the founder on strategy and execution
• Creative freedom with measurable performance ownership
• Opportunity to build scalable inbound systems from the ground up
• Remote flexibility with strong long-term growth potential

🧪 Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

👉 Apply Now

If you:

• know how to generate pipeline through content,
• understand LinkedIn-driven B2B growth,
• and enjoy turning engagement into real business opportunities,

we’d love to hear from you.