Pavago

Inbound Marketer

Pavago  β€’  Republic of Kenya (Remote)  β€’  7 days ago
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Job Description

πŸš€ Inbound Marketer – Remote | SEO, Content Marketing & Lead Generation

Full-Time | Remote | U.S. Business Hours
πŸ“ Hiring in: Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines

πŸ’Ό About the Role

We’re hiring a highly creative and performance-focused Inbound Marketer to build and scale content-driven marketing systems that generate traffic, leads, and conversions.

This role goes beyond traditional SEO.

You’ll create:

  • high-performing SEO content
  • inbound funnels
  • lead magnets
  • landing pages
  • conversion-focused marketing assets

while helping drive measurable pipeline and revenue growth.

If you understand:
πŸ‘‰ search intent
πŸ‘‰ inbound marketing funnels
πŸ‘‰ SEO-driven lead generation
πŸ‘‰ AI-driven search evolution
πŸ‘‰ content that actually converts

this role is a strong fit.

πŸ”₯ What You’ll Own

Content Creation & SEO Optimization

  • Create high-quality, value-driven content that drives:
    • organic traffic
    • engagement
    • lead generation
  • Write and optimize:
    • SEO blog posts
    • website pages
    • landing pages
    • inbound marketing assets
  • Optimize content for:
    • search engines (SEO)
    • AI-driven discovery
    • featured snippets
    • LLM visibility
  • Develop conversion-focused content aligned with funnel goals

Inbound Marketing Execution

  • Execute inbound marketing strategies across:
    • SEO
    • content marketing
    • social media distribution
    • lead generation funnels
    • website experiences
  • Align:
    • content
    • distribution
    • conversion strategy
      across the full funnel
  • Support scalable organic growth initiatives

Lead Magnets & Conversion Assets

  • Plan and build lead magnets such as:
    • guides
    • checklists
    • playbooks
    • gated content
  • Write:
    • CTAs
    • thank-you pages
    • nurture copy
    • follow-up messaging
  • Collaborate with marketing and design teams to improve conversion rates

Research & Content Strategy

  • Research:
    • target audiences
    • competitors
    • keyword opportunities
    • industry trends
  • Identify:
    • content gaps
    • SEO opportunities
    • inbound growth angles
  • Develop content campaigns focused on:
    • traffic
    • engagement
    • pipeline generation
  • Stay updated on:
    • SEO trends
    • AI search evolution
    • content distribution strategies

Analytics & Performance Optimization

  • Monitor performance using:
    • Google Search Console (GSC)
    • Google Analytics 4 (GA4)
    • SEMrush
    • Ahrefs
  • Analyze:
    • traffic
    • engagement
    • conversion rates
    • inbound lead performance
  • Optimize content based on:
    • performance data
    • business outcomes
    • conversion impact
      β€”not vanity metrics

πŸ’» Requirements

Must-Have

  • Proven experience in:
    • inbound marketing
    • content marketing
    • SEO content writing
    • organic lead generation
  • Strong understanding of:
    • SEO
    • search intent
    • inbound funnels
    • content distribution
  • Ability to create:
    • high-value
    • conversion-focused
    • SEO-optimized content
  • Experience with:
    • Google Search Console (GSC)
    • Google Analytics 4 (GA4)
    • SEMrush
    • Ahrefs
    • similar SEO tools
  • Excellent written English communication and storytelling skills
  • Portfolio showcasing:
    • inbound campaigns
    • SEO content
    • lead generation work
  • Understanding of how AI is changing:
    • search
    • SEO
    • content discovery
  • Comfortable working U.S. business hours

⭐ Nice to Have

  • Agency experience
  • Experience scaling inbound lead generation systems
  • Experience building:
    • lead magnets
    • nurture funnels
    • content distribution systems
  • Advanced knowledge of:
    • AI-assisted SEO
    • AI-driven content optimization
    • topical authority strategies
  • Familiarity with:
    • HubSpot
    • Webflow
    • CMS platforms

🧠 What Makes You a Strong Fit

  • You think beyond rankings and focus on conversions
  • You understand how content drives pipeline and revenue
  • You combine creativity with analytical thinking
  • You proactively identify growth opportunities
  • You understand modern SEO and AI-driven search behavior
  • You thrive in performance-focused marketing environments

πŸ“… What a Typical Day Looks Like

  • Research content opportunities and search intent
  • Write and optimize SEO-driven content
  • Build landing pages and lead magnets
  • Analyze traffic and conversion performance
  • Optimize inbound funnels and content distribution
  • Collaborate with design and marketing teams
  • Improve engagement and lead generation metrics

In short:
You build scalable inbound marketing systems that drive organic traffic, qualified leads, and measurable business growth.

πŸ“Š Key Metrics (KPIs)

  • Growth in organic traffic
  • Qualified inbound leads generated
  • Content conversion rates
  • Lead magnet performance
  • Engagement and funnel performance
  • SEO rankings and search visibility
  • Revenue and pipeline contribution from inbound channels

🌟 Why This Role Stands Out

  • Full ownership of inbound marketing systems
  • Opportunity to build scalable SEO and content growth engines
  • Strong exposure to AI-driven search and modern SEO trends
  • High-impact role tied directly to lead generation and revenue
  • Collaborative, performance-focused marketing environment
  • Fully remote role with strong ownership and autonomy

πŸ§ͺ Interview Process

  • Initial Phone Screen
  • Recruiter Interview
  • Content / SEO Exercise
  • Client Interview
  • Offer & Onboarding

πŸ‘‰ Apply Now

If you:

  • love SEO and inbound marketing
  • know how to create content that converts
  • understand modern search and AI-driven discovery
  • enjoy building scalable organic growth systems

this role is a strong fit for marketers who enjoy combining content, SEO, lead generation, and conversion-focused growth strategies.

Pavago

About Pavago

Pavago - Thinking Globally to Grow Locally 🌍

Welcome to Pavago, where the world is your talent pool. We believe in a borderless future where businesses can harness the best of international expertise without breaking the bank.

🌟 Why Choose Pavago?

Affordability: Find exceptional talent at 1/4 the cost of American counterparts.

Global Reach: Our vast network spans across continents, ensuring we locate the perfect fit for your unique needs.

Localized Growth: By integrating international insights and expertise, we fuel your local business growth.

Whether you're a startup looking for the right brains to get your idea off the ground, or an established company wanting to diversify your team and scale operations, Pavago is your bridge to global possibilities.

Tap into a world of talent. Let's grow, together. πŸš€

Connect with us today!

Industry
HR & Recruiting
Company Size
11-50 employees
Headquarters
Meridian , Idaho
Year Founded
2022
Website
pavago.co
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