Job Description

Join our global marketing team at TikTok, where creativity and data-driven strategies combine to achieve impactful results. We focus on enhancing TikTok's presence and growth worldwide through media partnerships, advanced technologies, and strategic insights. Our team values collaboration, innovation, and excellence. As the Global Owned Media Planner, you'll play a crucial role in planning and optimizing our advertising campaigns across the TikTok platform.

Responsibilities

- Campaign Management: Plan, execute, and optimize TikTok ad campaigns to drive traffic, increase brand awareness, and achieve key performance indicators globally.

- Audience Targeting: Utilize TikTok's ad targeting options to effectively reach our target audience worldwide, including demographic targeting, interest targeting, and lookalike audience targeting.

- Budget Management: Manage advertising budgets to maximize ROI and achieve campaign objectives within allocated budget constraints.

- Performance Analysis: Monitor campaign performance metrics, providing regular reports and insights to optimize performance.

- Global Coordination: Collaborate with regional teams to ensure cohesive and effective implementation of global advertising strategies.

- Product Knowledge: Stay informed about the latest trends, features, and best practices on TikTok and incorporate them into campaign planning.

- Collaboration: Work closely with cross-functional teams, including product marketing, creative, and measurement insights and analytics, to ensure alignment of advertising efforts with overall business goals.