Bambu Lab

国内人群拓圈IMC

Bambu Lab  •  Shenzhen, CN (Onsite)  •  2 hours ago
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Job Description

国内人群拓圈IMC

Shenzhen

Responsibilities

  1. 人群策略制定与目标拆解:基于公司战略,制定创客(Maker)、生活方式、科技数码等核心人群的长线拓圈策略,将大盘目标拆解为具体的 KOL 矩阵规划、内容方向与传播节点,对人群声量破圈和用户增长结果负责。 2. KOL 生态建设与核心资源拓展:负责建立并优化目标人群的 KOL 生态体系。亲自下场主导金字塔尖、头部达人及行业意见领袖的高位建联与深度合作谈判,将核心资源沉淀为品牌资产。 3. 整合传播项目统筹:以项目制负责人的身份,策划并统筹针对特定人群的传播项目。协调并带领 KOL 营销执行团队及内部传播资源(如社媒、公关等),把控项目落地质量与节奏。 4. 数据洞察与策略迭代:建立人群营销的效果评估体系,通过数据分析评估 KOL 投放 ROI 及内容转化效率。从数据与内容叙事中提炼规律,沉淀可复制的人群打透方法论。

Qualifications

1.本科及以上学历,具备 3 年以上 KOL 营销、整合传播或人群运营相关经验,有科技数码、3C、生活方式或创作者工具行业背景者优先。 2.懂人群与内容:具备敏锐的圈层洞察力,能准确把握 Maker、科技或生活方式圈层的内容偏好与话语体系,知道如何用好内容打动特定人群。 3.策略与统筹能力:具备从 0 到 1 制定人群打透策略的能力,能将策略转化为可执行的 action plan,并在项目制管理中展现出色的多任务推进与跨部门协调能力。 4.强结果导向:对数据敏感,能通过数据分析优化投放与传播策略,对声量与增长目标负责。 5.商务谈判能力:具备与头部达人/机构进行复杂商务谈判的经验与技巧。 加分项 1.熟悉 3D 打印行业,或本身就是科技数码、创客(Maker)圈层的深度玩家。 2.有过从 0 到 1 成功打透某个垂直人群/圈层的完整实战案例。

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Bambu Lab

About Bambu Lab

Bambu Lab is a consumer tech company focusing on desktop 3D printers. Its state-of-the-art 3D printers offer a feature-rich first-class experience for a global community of 3D printing makers, aiming to break the barriers between the digital and physical worlds and bring creativity to a whole new level. Bambu Lab sells its 3D printers, filaments, and accessories on its official website, serving customers across 30+ countries.

Our Team

Our story started with the gathering of a team of 3D printing fans, who are also expert engineers in robotics, artificial intelligence, materials science, and internet industries. Our team is experienced in building high-tech products that bring positive impacts to the world. From the start, we have been dedicated to making cutting-edge technology affordable with advanced know-how and high production quality. We see ourselves as part of the ecosystem and are delighted to learn from and share knowledge with the 3D printing community. Our team's passion lies also in the commitment to creating the next generation of eco-friendly 3D printers - pushing the industry toward a future with a much lower carbon-footprint.

Industry
Hardware & Semiconductors
Company Size
51-200 employees
Headquarters
深圳市, CN
Year Founded
2020
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