XPENG

IMC资深经理/高级经理

XPENG  •  Onsite  •  4 months ago
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Job Description

IMC资深经理/高级经理急招广州全职营销服板块职位描述1.品牌传播整合营销策划:根据传播目标,整合PR、social、创意、媒介等各方资源,完成整体品牌营销方案
2.产品上市营销项目组PM,对产品上市生命周期商业目标、品牌目标、传播目标负责;
3.策划输出产品营销策略,整合各领域资源制定生命周期IMC方案;
4.项目管理与执行:拉通项目涉及的各个模块,推动项目执行落地,过程中做好项目管理与风险识别。能够及时补位,保证项目顺利推进
5.营销项目的效果跟踪与优化
6.负责部分对外品牌宣传内容的策划与制作
岗位要求:
1.6年以上工作经验,甲方市场部2年以上,有3C/汽车/科技或互联网品牌工作经验优先
2.具备敏锐的营销洞察力与反应力,擅长传播策划
3.有较强的沟通与执行能力,有识别问题解决问题的能力
4.自我驱动,作为项目负责人,能够积极主动的思考解决方案,并主动承担项目内空缺的工作职位要求-- 投递
XPENG

About XPENG

XPeng is a leading Chinese Smart EV company that designs, develops, manufactures, and markets Smart EVs that appeal to the large and growing base of technology-savvy middle-class consumers. Its mission is to drive Smart EV transformation with technology and data, shaping the mobility experience of the future. In order to optimize its customers’ mobility experience, XPeng develops in-house its full-stack advanced driver-assistance system technology and in-car intelligent operating system, as well as core vehicle systems including powertrain and the electrical/electronic architecture. XPeng is headquartered in Guangzhou, China. In 2021, the Company established its European headquarters in Amsterdam, along with other dedicated offices in Copenhagen, Munich, Oslo, and Stockholm.The Company’s Smart EVs are mainly manufactured at its plant in Zhaoqing and Guangzhou,Guangdong province.

For more information, please visit https://heyxpeng.com.

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Guangzhou, CN
Year Founded
2014
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