Job Description

This is roles sits within the International Commercial Office (ICO) supporting the Lung Cancer Franchise.

The Customer Content Manager will own and lead the development of brand content across International markets to support the rollout, execution and optimization of Lorbrena initiatives, drive HCP engagement, competitive differentiation and communication of our science. One key initiative will be the implementation of the ICO Patient Support Program (PSP). The role is ideal to build experience in patient‑centric initiatives, omnichannel execution, and cross‑functional collaboration in oncology.

• The ICO CCM is also a catalyst taking Global content to provide relevant, timely, brand and customer specific content by collaborating with CoLab / CMO

• Utilise insights, data and needs to ensure the CO acts as a ‘content engine’ for colleagues and drives 70% reuse

• Support delivery of PSP blueprint through close collaboration with ICO cross functional team and assist in enabling consistent and high quality adoption of PSP tools

• Enables local markets in having access to relevant, timely and modular content that is of real value to the customers

• Defines measurement framework and support tracking of use/performance of content

ROLE RESPONSIBILITIES

Identify content needs:

• Understand brand priorities, customer needs across countries and act on insights across the customer journey

• Understand the marketing strategy and customer segmentation to enable the creation of content

• Lead efforts to develop innovative and integrated content flow to build proficiency in customer experience

• Support the rollout of the Lorbrena Patient Support Program across international markets in line with the global/regional blueprint

• Act as a day‑to‑day operational support for PSP‑related initiatives, ensuring timelines, materials, and stakeholders are aligned

Content and Material Support:

• Provide modular re-usable content in different formats that can be easily and swiftly used/combined, requiring only translation and adaptation for local regulatory needs in country. Ensure goal of >70% content reuse is met.

• Ensure that all content is clearly linked to customer segments / persona defined by global/regional marketing strategy e.g. ensure PSP materials are modular, easy to localize, and aligned with patient journeys and personas

• Lead the development and implementation of promotional and non-promotional materials with a focus on emerging data and omnichannel delivery, support the adaptation for the PSP program

• Lead the production of derivative contents mapped across different channels and customer segments

• Partner with MLR for timely content approval

• Adapt and curate content in archives when applicable and relevant

• Be overall responsible for the project management of content creation

Deliver Content:

• Deliver content through Adobe DAM

• Ensure timely delivery of content / pull through of execution, including a content release calendar

• Enable fast local implementation by providing source files, reference links, licensing and tagging, with associated GCMA numbers

• Partner with CoLab teams to enable fast localization and translation by countries with minimal adaptation

Performance Tracking & Insights:

• Track campaign metrics and content utilization including tracking of PSP utilization and performance

• Embed foundational analytics capabilities to rapidly adjust engagement approach based on new insights

• Consolidate market feedback, usage and learnings to drive continuous improvement

• Identify and scale best practices

QUALIFICATIONS

• Country marketing experience with demonstrated capability of utilising scientific/clinical data, insights and HCP needs to build content

• Strong collaboration skills, with the ability to work effectively in cross functional and matrix teams

• Ability to manage multiple tasks and timelines in a fast paced environment, with attention to detail and quality.

• Content & omnichannel fundamentals: experience with content development, adaptation, and deployment. Familiarity with omnichannel or digital assets (even at support level)

• Compliance & review processes. Experience working with MLR / GCMA / legal review processes (even “exposure to”)

• Demonstrated strong analytical skills; ability to uncover insights, synthesize and evaluate information, draw conclusions and make recommendations

• Be a team player, be patient-obsessed and focused on Pfizer values: Courage, Excellence, Equity, and Joy by fostering innovation, customer focus, personal accountability and a commitment for results.

• AI Fluency: Proficient in leveraging artificial intelligence tools and technologies to drive commercial insights, optimize decision-making, and support innovation. Able to navigate emerging AI trends and integrate them effectively into business processes.

Work Location Assignment: Hybrid (some office presence is required)

Purpose

Breakthroughs that change patients' lives.. At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

DisAbility Confident

We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!

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