Job Purpose:
Prepare marketing campaigns for the International Banking Group (IBG) segment, to drive awareness of capabilities and support direct to customer conversations, to increase SOW and new contacts within target client groups.
Manage a marketing plan and workflow of activities aligned to the wider IBG / CIBG plans and with Brand plans Manage the Customer/Industry/Thought Leadership Events for IBG locations & product teams.
Manage external sponsorships Draft and/or edit content for all marketing channels, owned or paid.
Engage with CX team to support all customer centricity initiatives Design, develop and implement a social media strategy for product marketing teams.
Managing IBG digital touchpoints, and marketing assets (creation & updating content).
Working closely with Mashreq's Branding Team, Digital Team, Social Media Team, Website team and PR team. Brief and manage creative agency - Promotional Advert, EDMs, Promotional Videos, Digital creativity
Disclaimer: Mashreq will never ask for your bank related information via phone call, SMS or email. We will also never contact you from a mobile number to resolve your query.
Welcome to the LinkedIn page of Mashreq. More than half a century old, we proudly think like a challenger, startup, and innovator in banking and finance, powered by a diverse and dynamic team who put customers first. Together, we pioneer key innovations and developments in banking and financial services. Our mandate? To help customers find their way to Rise Every Day, partnering with them through the highs and lows to help them reach their goals and unlock their unique vision of success. Join Mashreq and find your way to Rise Every Day.
