Job Description

hp.com Canada Store Category Manager

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• This role is responsible for collaborating with cross-functional teams and external agencies to develop and execute GTM plans and budgets, ensuring alignment with business objectives. The role also involves tracking program performance against benchmarks and providing data-driven recommendations for improvement. Additionally, the role includes managing messaging consistency, executing customer segmentation strategies, and leading marketing operations activities.

Responsibilities
• Collaborates with cross-functional, cross-organizational teams and external agencies in the development and execution of GTM plans and budgets.
• Participates in developing and securing approval for comprehensive GTM plans and budgets that align with business objectives and market opportunities.
• Tracks and reports on program performance against benchmarks, making data-driven recommendations for improvement.
• Develops and communicates closed-loop post-analysis for marketing programs, identifying key insights and actionable recommendations to optimize future initiatives.
• Manages and monitors the delivery of predetermined messaging and content, ensuring consistency and alignment with brand guidelines.
• Executes and monitors predetermined customer segmentation strategies and experience plans, to enhance customer engagement and drive targeted marketing efforts.
• Collaborates with the sales team to assist in the development of sales training materials, ensuring alignment between sales and marketing efforts.
• Leads marketing operations activities like CRM update, accrual management, collateral fulfillment etc. as directed.
• Solves difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently.

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in marketing, sales, channel, or a related field or an advanced degree with 3-5 years of work experience.

Preferred Certifications
NA

Knowledge & Skills
• Agile Methodology
• Analytics
• Business Development
• Business Strategies
• Business To Business
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Strategies
• New Product Development
• Product Management
• Product Marketing
• Product Strategy
• Project Management
• Thought Leadership
• Value Propositions

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity
• Responds to moderately complex issues within established guidelines.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. A Fortune 500 Company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents. HP invents, engineers, and delivers technology solutions that drive business value, create social value, and improve the lives of our clients. HP Canada’s Talent Acquisition processes involve the use of technology, including but not limited to, artificial intelligence (AI) tools, to support the screening, assessment, and selection processes. These tools are designed to enhance fairness and efficiency, and all hiring decisions are reviewed by our recruitment team to ensure alignment with HP’s hiring standards and applicable Provincial employment laws. This job posting is for an existing vacancy or a position expected to become vacant in the near future.

Compensation and Benefits

The on-target earnings (OTE) range for this role is $77,950 to $102,000 CAD annually. Pay within this range will be based on the review of experience, skills, and internal equity.

As a full time, employee of HP Canada, you will be eligible to participate in the company's group benefit programs, including medical, dental, life insurance, and disability coverage, subject to the terms and conditions of the applicable plans. During your employment term, you will receive 15 paid vacation days per year prorated based on your start date. Detailed information regarding benefits—will be provided upon hire and is subject to the terms and conditions of the applicable plans.

Equal Opportunity Employer:
HP Canada is an equal opportunity employer. We welcome the many dimensions of diversity. Upon request by qualified candidates, accommodation of special needs may be considered during all stages of the selection process within the framework of the HP Accommodation Policy. If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment, please e-mail canadaaodaofficer@hp.com Note: This option is reserved for applicants needing a reasonable accommodation related to a disability. In order to satisfy our contractual obligations with clients, the successful candidate will be required to pass a basic, standard Criminal Records check. You will also be required to sign off on HP's Confidentiality, Non-Solicitation and Conflict of Interest Agreement.

Job -

Marketing

Schedule -

Full time

Shift -

No Shift premium (Canada)

Travel -

Not Specified

Relocation -

No

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal"