REEL CINEMAS: The Brand

REEL CINEMAS core operating philosophy is to provide customers with welcoming cinemas that focus on:

• Comfort

• Cleanliness

• Affordability

• Friendly & Helpful Service

• Offering great picture and sound quality

• Offering a relevant choice of movies and other content

The company sees each of its cinemas playing a key role in the communities where they are located. People who feel they have some ‘ownership’ or feel some attachment to their local cinema tend to be incredibly loyal, more frequent visitors and less focused on pure price, all of which is good for developing and building a profitable long term business.

REEL CINEMAS seek to build meaningful relationships with local communities through being seen to listen and responding to their needs by supporting schools, local charities and community groups.

Our teams in each cinema play an important role in amplifying and delivering our core brand values. The company firmly believes in being innovative and has a pipeline of new sites in development, with multiple new sites scheduled to open over the next two years.

REEL CINEMAS show a wide selection of mainstream films, and also offers a range of Event Cinema content and other titles that will appeal to each site's local demographic. No other cinema company in the UK have taken this position so closely to heart and built a proposition around it.

REEL CINEMAS: The Future

The company is actively looking for new cinemas and has already identified a significant number new locations and schemes for development. REEL are in the position to work with developers and property owners to reach agreements quickly.

The current REEL CINEMAS circuit comprises 16 cinemas, with 82 screens.