Job Description

Drifter is a growing hospitality group built for curious travellers, free spirits, and people who care about great spaces and great experiences.

At the heart of our properties are vibrant food & beverage outlets - bars, events and social spaces designed to bring people together. These sit within our hybrid hotel-hostels across Australia and New Zealand, creating community-led accommodation experiences that connect guests to place.

As we continue to grow, we’re looking for a Hospitality Marketing Coordinator to help drive visibility, foot traffic and engagement across our F&B outlets - with a strong focus on social media and venue activation.

The Opportunity

This is a hands-on, social-first role suited to someone creative, organised, and confident executing marketing activity across multiple venues.

A key focus of this role will be supporting our food & beverage outlets - promoting events, launches and seasonal campaigns, designing collateral, and ensuring our venues show up strongly across digital channels. You’ll manage Drifter’s social media presence, coordinate event promotion across properties, and produce marketing materials that drive foot traffic, bookings and brand awareness.

This role balances planning with execution - from building content calendars to designing assets, coordinating shoots, managing digital channels, and reporting on results.

You’ll be based in Sydney with hybrid flexibility (a mix of office and work-from-home days).

What You’ll Be Doing

• Managing and executing social media activity
• Developing content and event marketing calendars for each venue
• Promoting F&B events, launches and campaigns across digital platforms
• Designing marketing collateral (posters, menus, eDMs, digital assets, in-house signage)
• Coordinating and attending content shoots
• Updating venue websites (Squarespace)
• Managing regular eDM and SMS communications by outlet
• Engaging with online communities and responding to enquiries
• Assisting with digital media buys (Meta Ads / Google Ads preferred)
• Tracking performance and preparing regular reports on key metrics
• Working closely with venue leaders and operations teams to ensure marketing aligns with on-ground activity

What We’re Looking For

You’re creative, proactive, and comfortable managing both social media and venue-based marketing activity. You understand that hospitality marketing is fast-moving and connected to what’s happening on the floor.

You’ll bring:

• 1–3 years’ experience in marketing, social media or content roles
• Strong hands-on social media management experience
• Graphic design capability (Canva, Adobe or similar)
• Confident copywriting skills across different platforms and tones
• Strong organisational skills and attention to detail
• An interest in food, events and hospitality culture
• A strong eye for brand consistency and visual storytelling
• A practical, get-it-done mindset
• Comfort working in a growing business where priorities evolve

Hospitality or F&B marketing experience is highly regarded.

What You Can Expect at Drifter

This role offers real ownership and creative scope within a growing hospitality group.

Alongside that, you’ll have:

• Hybrid flexibility: Based in Sydney with a mix of office and work-from-home days
• Mate’s rates: Discounted stays for you, your friends and your travel crew
• Real perks, not just pizza: Discounts on brands you actually use. Think JB Hi-Fi, Uber Eats and more.
• Learn your way: Access to heaps of online courses through our learning platform
• Birthday leave: Permanent team members get their birthday off, paid
• Wellbeing support: Free counselling and wellness support through our Employee Assistance Program
• Stay well: Free annual flu vaccinations

Drifter is collaborative, practical, and values-led. Professional but not stuffy, we’re a welcoming and inclusive workplace and proudly welcome team members from all races, places, gender expressions and beliefs.

If you love social media, hospitality, and creating content that brings spaces to life - we’d love to hear from you.