VINFAST

HMI UX Lead Designer

VINFAST  •  Hanoi, VN (Onsite)  •  5 days ago
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Job Description


About us


Originating from Vietnam, VinFast is committed to the vision of becoming a global smart EV brand. VinFast has laid the foundation for the electric car and motorbike industry in Vietnam while passionately promoting the worldwide EV revolution.


With its Customer-First philosophy, VinFast relentlessly innovates and converges intellectual fundamentals in creating best-in-class products with the most affordable prices and outstanding after-sales services. In addition, VinFast provides everybody with the opportunity to use smart EVs while contributing to the creation of a smart, green, and sustainable future.


Position Overview

  • The UX Lead – HMI Design plays a key role in shaping and enhancing the
    user experience across the vehicle’s infotainment system, including the
    Instrument Cluster (IPC), Head Unit, Head-Up Display (HUD), physical controls,
    and multimodal feedback such as sound and voice.

  • This role involves contributing from the early stages of new design
    projects, while also proposing experience improvements for existing systems to
    ensure intuitive, safe, and emotionally engaging interactions while driving.

  • The position requires
    strong system-level design thinking, the ability to analyze user behavior in
    real-world driving contexts, and the capability to anticipate and define future
    UX directions. The ideal candidate actively researches emerging automotive technologies
    (e.g., ADAS, electrification, personalization, multimodal interaction) to
    deliver forward-thinking UX concepts that are both innovative and feasible —
    aligned with global design standards and product strategy.

Responsibilities

  • Propose
    and develop design concepts for both new infotainment projects and
    improvements to existing systems, covering components such as the
    Instrument Cluster (IPC), Head Unit, HUD, physical controls, and
    sound/voice feedback.

  • Analyze
    user behavior, pain points, and usage scenarios in the driving context to
    define user-centric interaction models

  • Research
    emerging trends and technologies in the automotive industry (e.g., ADAS,
    EV interfaces, personalization, multimodal interaction) to shape
    future-ready UIUX strategies.

  • Create wireframes, user flows, and low- to
    mid-fidelity prototypes to communicate design concepts

    effectively to
    internal stakeholders

  • Collaborate closely
    with UI/UX designers, researchers, product owners, and software engineers to
    ensure UX ideas are translated into practical and implementable designs

  • Participate in
    usability testing, expert reviews, and in-vehicle validation activities to
    assess and iterate on UX proposals

  • Benchmark competitor
    systems (both within and outside the automotive domain) to identify best
    practices and opportunities for differentiation

  • Produce clear and
    structured UX documentation (e.g., behavior specifications, user flows) to
    support development and validation teams


Requirements


1. Education & Experience


  • Bachelor’s
    or Master’s degree in UX Design, Interaction Design, Human Factors,
    Cognitive Psychology, Industrial Design, or related fields.

  • At
    least 7 years of experience working in UX design, with a minimum of 3
    years in a UX Lead role, focusing on defining UX direction, proposing
    design strategies, and ensuring experience quality across complex digital
    systems.

  • Hands-on
    involvement in both new feature ideation and iteration of existing systems.


2. UX Skills


  • Ability
    to translate business goals, user problems, and stakeholder needs into
    clear UX strategies and experience concepts.

  • Proficient
    in:

    • Information
      architecture design

    • Building
      user flows, behavior flows, and scenario-based interaction logic

    • Creating
      state diagrams and activity diagrams to model system behavior and
      exceptions

    • Designing
      wireframes and interactive prototypes

  • Skilled
    in user research methods and experience validation, including:

    • Usability
      testing, A/B testing, eye-tracking, driver distraction testing, and
      simulated/real driving scenarios

    • Applying
      UX heuristics and conducting expert reviews

  • Ability
    to define and manage UX design patterns for standard interaction behaviors
    (e.g., notification, state change, confirmation).

  • Able to
    define and track UX performance indicators (e.g., task completion rate,
    time on task, error rate, SUS score) and propose data-driven design
    improvements.


3. Change Management & UX Roadmap Skills


  • Able to
    manage UX change requests systematically, ensuring traceability, clear
    rationale, and impact assessment before implementation.

  • Coordinates
    with product, engineering, and QA teams to align UX changes with
    development milestones and avoid late-stage design rework.

  • Tracks
    and controls out-of-scope design changes, evaluates their potential
    impact, and communicates implications to relevant stakeholders.

  • Participates
    in roadmap planning by identifying long-term UX opportunities through
    early research, aligning user needs with business goals and product
    strategy.

  • Skilled
    in prioritizing features and recommending trade-offs based on cost-benefit
    analysis, user value, technical constraints, and timing.


4. Tools & Communication


  • Proficient
    in design and prototyping tools such as Figma, Protopie.

  • Familiar
    with requirement and task management tools such as Jira, CodeBeamer, and
    Microsoft Project, enabling effective tracking and cross-functional
    alignment.

  • Capable
    of creating and maintaining clear UX documentation, including flows,
    wireframes, design rationales, and implementation notes for developers and
    testers.

  • Strong
    communication and storytelling skills, able to explain complex UX logic
    and behavioral flows to both technical and non-technical stakeholders.

  • Comfortable
    conducting design reviews, leading walkthroughs, and facilitating
    cross-team discussions to resolve design conflicts and ensure alignment.

  • Able to
    work efficiently in cross-functional teams, contributing to sprint
    planning, backlog grooming, and iteration reviews.


Benefits


  • Competitive salary

  • Premium healthcare package, including PVI insurance & annual health check-ups

  • 13th-month salary & performance bonuses to reward your contributions

  • Enjoy preferential pricing for services within the Vingroup ecosystem including Vinmec, Vinpearl, and Vinschool...

  • Opportunity to collaborate with and learn from industry-leading professionals in the automotive domain

Working Location: Technopark Building, Gia Lam, Ha Noi

With respect to all your personal data shared to VinFast in the application and the entire recruitment process of VinFast, by clicking “Apply”, submitting your resumé/CV and/or participating in VinFast's recruitment process, you agree that you have read VinFast's Personal Data Protection Policy ("Policy") posted at

https://vinfastauto.com/vn_vi/dieu-khoan-phap-ly

or

https://vinfast.vn/privacy-policy/

, you agree to the Policy and consent for VinFast to process your personal data in accordance with the Policy and the applicable regulations on personal data protection.
VINFAST

About VINFAST

VinFast - a member of Vingroup – envisioned to drive the movement of the global smart electric vehicle revolution. Established in 2017, VinFast owns a state-of-the-art automotive manufacturing complex with globally leading scalability that boasts up to 90% automation in Hai Phong, Vietnam.

Strongly committed to the mission for a sustainable future for everyone, VinFast constantly innovates to bring high-quality products, advanced smart services, seamless customer experiences, and pricing strategy for all to inspire global customers to jointly create a future of smart mobility and a sustainable planet. Learn more at: https://vinfastauto.com.

Industry
Automotive & Mobility
Company Size
5,001-10,000 employees
Headquarters
Cat Hai, VN
Year Founded
Unknown
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