Job Description

We are looking for a motivated and knowledgeable Agricultural Sales Representative with a genuine passion for farming and agricultural technology to join our Herd Track team. This role requires a hands-on, field-based approach, extensive travel, and strong relationship-building skills within the agricultural sector. HerdTrack is an advanced livestock monitoring and management system that leverages ultra-high-frequency RFID technology to offer health monitoring and bulletproof traceability helping farmers improve productivity, security, and decision-making through innovative digital solutions.

• Client Relationship Management Establish and maintain strong relationships with farmers and agricultural businesses to understand their needs and offer tailored solutions.
• Sales and Promotion Actively promote and sell HerdTrack products and services to new potential customers.
• Trade Show Attendance Represent the company at local, regional, and national agricultural tradeshows, events, and conferences. Provide product demonstrations, answer questions, and generate leads.
• Product Knowledge Maintain a deep understanding of the products, including how they impact on farming, and agricultural operations.
• Travel Frequent travelling is required to visit clients, attend industry events, and gather market intelligence across the country and offer clients hands-on and field-based assistance.
• Market Research Stay informed about industry trends, competitor activities, and customer feedback to continuously improve product offerings and strategies.
• Customer Support Provide excellent customer service, follow up on sales leads, and ensure clients are satisfied with product performance. Ensure deliveries are met.
• Reporting Keep accurate records of sales activities, customer interactions, and feedback to inform future strategies.

Qualifications

• Education: Matric, Sales and Related Qualifications is an advantage
• Experience: Minimum of 5 years of experience in selling agricultural products to farmers.

Additional Information

Skills & Competencies

• Willingness and ability to travel frequently
• Strong animal and farming knowledge, including livestock habits, medication, and farm operations
• Excellent verbal and written communication skills
• Proven sales and negotiation ability with strong closing skills
• Professional brand ambassador with a customer-focused mindset
• Self-motivated with the ability to work independently and manage time effectively
• Technically competent, including MS Office and CRM systems
• Ability to explain technical products clearly to customers

• • Correspondence will only be conducted with shortlisted candidates. Should you not hear from us within 15 days of the closing date, please consider your application unsuccessful.

Shortlisted candidates will only be contacted via official business email address or telephone. Interviews will take place only in Potchefstroom.

PLEASE USE THE LINK PROVIDED TO APPLY. CLOSING DATE: 31 January 2026