Job Description

Health Representative Digital (HRD) – Prescription team

(Secondment – 9 months)

The Health Representative Digital (HRD) will be responsible for promoting the company’s portfolio of therapies to healthcare professionals through digital channels, ensuring the highest scientific rigor in every interaction. The primary goal is to provide evidence-based information, updates on clinical advancements, and value-added tools that support clinical practice.

This role requires a deep scientific understanding of the assigned therapeutic area, the ability to interpret clinical studies, and the skill to communicate findings clearly and effectively. The HRD will design personalized experiences for healthcare professionals, segment accounts based on scientific and educational needs, and collaborate closely with Medical and Therapeutic Areas to ensure strategic and effective coverage.

Key Responsibilities

• Stay up to date with scientific literature, clinical guidelines, and recent studies in the assigned therapeutic area.
• Deliver accurate, evidence-based scientific information on products and related pathologies tailored to healthcare professionals’ needs.
• Interact with healthcare professionals (General Practitioners, Pediatricians, Hospital Specialists) through:
  • Remote visits (primarily VCC) and video calls.
  • Follow-up phone calls.
  • Scientific content updates via RTEs.

• Participate in the validation and updating of scientific content for digital channels (RTEs, webinars, training sessions).
• Identify strategic needs by territory and propose actions to Therapeutic Areas.
• Analyze dashboards with Brand Managers and Leads to detect opportunities and manage projects.
• Develop quarterly cycle plans aligned with assigned objectives.
• Generate high levels of engagement with healthcare professionals.
• Ensure account coverage according to the visit plan.
• Maintain updated databases (new accounts, removals, changes).
• Log daily interactions in the corporate CRM (Pforce).
• Analyze monthly metrics using internal tools and evaluate progress against objectives.
• Identify opportunities in accounts with exclusively remote promotion.
• Provide regular updates to RRMM, Brand Managers, and HSPs on project progress and propose improvements.
• Participate in cycle meetings, Brand Teams, and XFTs.
• Analyze RTE performance (opens, clicks) and individual HCP behavior.
• Comply with all regulations and policies regarding digital interaction with healthcare professionals.
• Attend digital congresses and symposia when required.
• Drive digital strategy to increase interactions (VCCs, RTEs).
• Promote PULL initiatives and personalize customer engagement strategies.
• Engage in continuous training in communication, strategy, sales techniques, and new digital channels.

Requirements

• Education: University degree in Health Sciences (Medicine, Pharmacy, Biomedical Sciences). Master’s or PhD in scientific fields is highly valued.
• Proven experience in the pharmaceutical industry.
• Experience in sales, commercial environments, and digital channels is a plus.
• Strong knowledge in interpreting clinical studies and evidence-based data.
• Proficiency in IT tools and advanced English level.

Skills and Competencies

• Scientific rigor and critical thinking.
• Excellent communication and relationship-building skills with healthcare professionals.
• Analytical ability to manage and interpret data, supporting evidence-based decision-making.

• Ability to leverage AI to optimize customer interaction workflows, data analysis, targeting processes and other key responsibilities of the Digital Health Representative.
• UndefinedProficiency in remote interaction (VCC, video calls) and telephone engagement. Ability to identify opportunities for scientific updates through RTEs.
• Empathy, influence, and ability to build strong professional relationships.
• Adaptability and flexibility in dynamic environments. Advanced proficiency in corporate digital platforms and tools.
• Strong planning, prioritization, and problem-solving skills. Initiative, innovation, and collaborative mindset. Commitment to company values and culture.
• Customer orientation:
  • External: proactive approach to meeting scientific and educational needs.
  • Internal: active collaboration in strategy and continuous feedback.

• Results-driven and proactive attitude.

Purpose

Breakthroughs that change patients' lives.. At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

Disability Inclusion

Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!

Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.

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