Job Description

About the Role:

We are seeking a strategic and data-driven Head of Performance Marketing & Insights to support performance marketing growth while providing deep analytical insights into campaign efficiencies, budget allocations, and ROAS optimization, boosting CAC and LTV.

This role is ideal for someone with a strong analytical background who can identify opportunity areas spaces, validate hypotheses with data, and present data-driven solutions, AB Testing roadmap ensuring best ROAS across all digital channels, combined with strong hands-on expertise in paid media, customer acquisition, and digital marketing performance tracking.

As a key member of the marketing team, you will lead in budget forecasting, channel-mix modelling, and Campaign Performance analysis, ensuring the best ROAS across digital channels and hyper-personalized marketing messaging. You will also collaborate with Finance, Commercial, Marketplace, and CRM teams to align marketing spend with overall business objectives across all dimensions.

Key Responsibilities:

Marketing Performance & Growth Strategy

• Assist in defining and implementing a data-driven performance marketing strategy across Paid Search, Paid Social, Display, Affiliates, and Influencer channels.

• Drive ROAS optimization, acquisition efficiencies, and customer retention strategies by leveraging insights and predictive modeling.

• Contribute to investment allocation between all digital channels, balancing short-term performance with long-term brand growth.

• Oversee campaign execution, budget pacing, and best in class performance tracking to ensure all paid media investments align with business KPIs.

• Collaborate with marketing, finance, and commercial teams to recommend and test investment scenarios and media allocation strategies.

Marketing Analytics, Insights & Forecasting

• Collaborate with Data teams to enhance marketing performance reporting dashboards to ensure data accuracy and actionability.

• Conduct in-depth analysis of campaigns performance across various digital channels to identify trends, insights, and areas for improvement.

• Identify key marketing opportunities, formulate hypotheses, and use data to validate and present actionable solutions for improving customer lifetime value (LTV), acquisition efficiencies (CAC), and marketing spend effectiveness.

• Guide and present weekly, monthly, and annual forecasting, delivering actionable insights to senior stakeholders.

• Work closely with data engineering & BI teams to ensure seamless data integration from eCommerce, CRM, and app + web analytics sources into the data lake.

Innovation & Trends:

• Stay up to date with the latest performance marketing trends, tools, and best practices to maintain a competitive edge in the digital marketing space.

• Test and experiment with new digital platforms, ad formats, and technologies to find new opportunities for growth.

What We’re Looking For:

• 7+ years' experience in performance marketing, digital analytics, and / or growth marketing, preferably in eCommerce, retail or Travel, or DTC brands.

• Deep expertise in media mix modeling, marketing budget forecasting, and ROAS optimizations.

• Strong knowledge of Google Analytics (GA4), Adjust, Tableau, or other analytics tools.

• Hands-on experience with performance marketing execution (Google Ads, Meta, Snap tiktok, Influencer, Programmatic, Affiliate Marketing).

• Proficiency in SQL, Python, or other data analytics tools (bonus).

• Experience working cross-functionally with Finance, Commercial, Growth, and Data Science teams.

• Strong communication skills to translate complex data into actionable marketing strategies.