Job Description

We are seeking a highly experienced and strategic Head of SEO to lead and scale organic growth across all GEDU Global brands. This is a senior leadership role responsible for defining and executing a unified, enterprise-level SEO strategy that supports multi-brand, multi-market business objectives.

The role requires deep expertise in SEO within the education sector, strong command of AI-driven search optimization, and the ability to collaborate cross-functionally with global teams to drive student acquisition, brand visibility, and revenue growth through organic channels.

Key Responsibilities

Global & Multi-Brand SEO Strategy

• Define, own, and execute the global SEO strategy across all GEDU Global brands, ensuring alignment with business, marketing, and enrollment goals.
• Establish standardized SEO frameworks, governance, and best practices while allowing flexibility for brand-specific nuances.
• Set, track, and optimize SEO KPIs including organic traffic, rankings, leads, conversions, and ROI at both brand and group levels.

AI-Led Search & Future-Ready SEO

• Drive SEO strategies aligned with AI-powered search engines and experiences, including Google SGE, ChatGPT, and other AI content discovery platforms.
• Optimize content for AI-driven results, semantic search, and evolving user intent.
• Stay ahead of algorithm updates and emerging search trends to future-proof GEDU’s organic presence.

Technical SEO Leadership

• Oversee technical SEO audits and optimization across all brand websites, ensuring best-in-class site health, crawlability, indexation, and performance.
• Partner with product, IT, and development teams to embed SEO best practices into website architecture, CMS, page speed, mobile-first design, and structured data.
• Ensure consistency in technical standards across multiple domains and platforms.

Content, Keyword & On-Page SEO

• Lead enterprise-level keyword research and intent mapping across geographies, programs, and audiences (students, parents, professionals).
• Collaborate with global content and brand teams to deliver SEO-optimized, high-quality educational content that drives visibility and conversions.
• Monitor content performance and continuously optimize through data-driven insights.

Off-Page SEO & Authority Building

• Define and oversee global link-building and digital PR strategies focused on acquiring high-authority, education-relevant backlinks.
• Build partnerships with influencers, institutions, publishers, and media to strengthen GEDU brands’ domain authority.
• Proactively manage and protect brand reputation across search ecosystems.

Student Acquisition & Conversion Optimization

• Align SEO initiatives with lead generation, enrollment, and revenue goals for each brand.
• Optimize landing pages, funnels, and user journeys to improve organic conversion rates.
• Drive local SEO strategies for regions and campuses where applicable.

Analytics, Reporting & Insights

• Leverage tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and similar platforms to monitor performance at scale.
• Deliver clear, executive-level reporting showing SEO impact on business outcomes.
• Conduct competitor and market analysis across regions and brands to identify growth opportunities.

Team Leadership & Stakeholder Management

• Lead, mentor, and scale a high-performing SEO team supporting multiple GEDU Global brands.
• Foster a culture of innovation, experimentation, and continuous learning.
• Act as the SEO subject-matter expert for senior leadership and cross-functional stakeholders.

Key Requirements

• 14–16 years of SEO experience, with 5+ years in a senior leadership role, preferably within the education or ed-tech sector.
• Proven experience managing SEO at scale across multiple brands, websites, regions, or markets.
• Deep expertise in technical SEO, on-page, off-page, and content-led growth strategies.
• Strong understanding of AI-driven SEO and search evolution.
• Advanced proficiency in SEO and analytics tools.
• Demonstrated ability to influence senior stakeholders and work in complex, cross-functional environments.

Preferred Qualifications

• Experience supporting global or multi-campus education institutions.
• Strong exposure to international SEO, multilingual and multi-region optimization.
• Background in online education, higher education, or ed-tech platforms.
• Technical education preferred (MCA/BCA/Engineering) with working knowledge of coding and web technologies.

GEDU Global Education is a dynamic and innovative group of education providers.

Across our institutions, programmes are designed to have a direct impact on the lives of our students, apprentices and trainees; to equip them with the skills, knowledge and experience necessary for success in their chosen field.