The organization is a well-established ecommerce business operating in the workplace, industrial, and B2B supplies sector, serving customers across the UK market. With decades of experience and a rapidly growing online presence, the business is entering a new phase of growth with a strong focus on brand building, content excellence, and AI-driven performance marketing.
The ambition is to lead in an AI-first search landscape by proactively shaping organic discovery rather than reacting to algorithmic change.
The Head of SEO & AI Search (AEO) will own and elevate the entire organic search strategy, combining best-in-class SEO fundamentals with forward-looking Answer Engine Optimisation for AI overviews, assistants, and next-generation search experiences.
This is a high-impact leadership role responsible for shaping how customers — and AI systems — discover, understand, and engage with the brand across organic channels.
Define and own the SEO and AEO strategy aligned to commercial objectives including revenue growth, visibility, and brand authority.
Develop a future-ready approach to AI-era search, including entity optimisation, structured data, and AI-friendly content formats.
Select, manage, and optimise the SEO technology stack (keyword tools, crawlers, analytics, and reporting platforms).
Design and build authoritative content ecosystems covering workplace, warehouse, safety, and related topics.
Architect content hubs, topic clusters, FAQs, and internal linking structures optimised for both users and AI retrieval systems.
Leverage AI tools for research, ideation, and drafting while maintaining strong editorial standards and brand consistency.
Lead technical SEO audits and improvements across crawlability, indexation, site architecture, faceted navigation, and performance.
Own structured data implementation (Product, FAQ, HowTo, Organisation, etc.) to maximise visibility across rich results and AI-driven surfaces.
Collaborate closely with development and product teams to scope, prioritise, and deliver technical enhancements.
Use search data, analytics, and keyword intelligence to identify opportunities and refine content and optimisation strategies.
Build clear, actionable reporting on organic performance, content impact, and commercial outcomes for leadership.
Run structured experiments across titles, layouts, FAQs, and internal linking to continuously improve results.
Partner with social media and paid media teams to align campaigns, messaging, and landing pages across channels.
Ensure priority content and landing pages are amplified through both paid and organic activity, informed by audience insights.
Proven experience leading SEO strategy for a large ecommerce or B2B website with an extensive product catalogue.
Deep understanding of modern SEO principles and strong interest in AI-driven search, AI overviews, and entity-based optimisation.
Demonstrated success building content ecosystems that drive sustainable traffic and revenue growth.
Hands-on experience using AI tools to accelerate workflows while applying strong human judgment.
Strong analytical mindset with the ability to turn data into clear priorities and decisions.
Experience with UK or European markets is an advantage; B2B or industrial sector exposure is beneficial but not mandatory.
Work Model: Remote / hybrid, based in Dubai
Working Hours: Regular collaboration with UK stakeholders (some overlap required)
Growth Opportunity: Clear scope to build and lead a small in-house team as the function scales
Compensation: Competitive and commensurate with experience and seniority
We are a trusted management consulting firm with a key focus on Search and Advisory solutions. Our purpose is to engage with leading organizations and support their human capital needs. We understand the challenges that our clients face while filling a vacancy and our candidates who seem unsure about the next best opportunity. We exist to humanize the entire process and transform it into a long standing relationship.
We believe people are the most vital element of an organization hence we instill a knowledge driven approach to our work and an open mind to connect with professionals globally. We are a trusted partner to our clients at all times and in exchange get to do some well-recognized work consistently.
With our head and heart at the right place we love doing this business. We are recognized by the quality of our placements and ability to offer customized solutions to our clients. With an intent to become a catalyst of change in the human resources industry, we strive day after day to deliver better results and make this business more people oriented.
