Job Description

• Maximize advertising revenue and market share by implementing effective strategies and meeting assigned targets.
• Conduct daily analysis of competitor advertisements and respond promptly to missed opportunities.
• Introduce and sell innovative advertising solutions including branded content
• Bring strategic thinking to enable development of new Lifestyle event franchises
• Work with the team on ideation and upselling the content and multimedia solutions which includes, reviews, interviews, social, video shoots, podcasts and events
• Analyse the digital spends MOM & YOY basis to ensure healthy growth in digital revenue
• Assist the team with 360 degree solutions to ensure client needs are met. 
• Retain and strengthen the market share of ROP volumes through strategic initiatives and competitive analysis.
• Regularly engage with advertising agencies and clients, providing excellent service and maintaining strong relationships.
• Negotiate rates, secure annual contracts, and offer incentives or packages to increase advertising revenue.
• Generate positive brand perception and goodwill in the market.
• Understand client requirements and present suitable advertising packages from the media organization's portfolio.
• Guide and mentor the LIFE team members, ensuring they follow appropriate approaches and understand workflows.
• Foster effective collaboration and communication among team members to achieve collective goals.