Job Description

Auto req ID: 53845
Title: Head of Sales
Job Function: Sales
Location: SINGAPORE
Additional Location:
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.

From the UK to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.

Head of Sales will lead our commercial strategy and execution across the region in which they are responsible This role is critical in driving revenue growth, expanding our dealer network, and strengthening brand presence in both mature and emerging motorcycle markets.

Job Responsibilities

• Develop and execute regional sales strategy aligned with global brand, revenue goals.
• Identify, prioritize growth opportunities across key markets.
• Lead market entry strategies; expand plans for new territories.
• Build, manage, optimize dealer and distributor network in the region.
• Ensure dealer performance with training, support, incentive programs.
• Drive dealer engagement, loyalty through relationship management.
• Recruit, lead, develop high-performing sales team.
• Set KPIs, performance goals, foster culture of accountability, excellence.
• Collaborate with marketing, product, customer service teams.
• Champion brand in region, representing H-D at motorcycle events, trade shows, community rides.
• Ensure premium customer experience through all sales channels.
• Gather market feedback, inform product development and positioning.
• Oversee regional pricing, promotions, inventory planning.
• Monitor sales performance, provide regular reporting to executive leadership.
• Use data insights, refine strategies, improve sales effectiveness.

Education Requirements

Bachelor's Degree Required

Education Specifications

Experience Requirements

• 14+ years of sales leadership experience in the motorcycle or automotive industry.
• Proven success in managing multi-country sales operations
• Strong understanding of regional market dynamics, consumer behavior, and regulatory environments.
• Experience working with dealer networks and retail channels.
• Fluent in English; additional regional languages are a strong advantage.
• Willingness to travel extensively across the region.

Preferred

• Passion for motorcycles and the riding lifestyle.
• Entrepreneurial mindset with a hands-on approach.
• Strong analytical and strategic thinking skills.
• Ability to thrive in a fast-paced, culturally diverse environment.

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson ( here).

Direct Reports: Yes
Travel Required: 25 - 50%
Visa Sponsorship: This position is eligible for visa sponsorship and visa transfer
Relocation: This position is eligible for international relocation assistance (country to country)