BukuWarung

Head of Sales

BukuWarung  •  Jakarta, ID (Onsite)  •  2 months ago
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Job Description

BukuWarung is scaling fast into enterprise & multi-outlet merchants across F&B, retail, and services. We are looking for a Head of Key Account Manager who can build and lead the enterprise sales function from the top: designing the strategy, managing a high-performing team, and owning the P&L impact of BukuWarung's most strategic accounts.

Leadership & Team Management

  • Lead, coach, and scale a team of Key Account Managers — setting performance standards, growth targets, and a culture of accountability

  • Define team structure, hiring roadmap, and career development frameworks for the KAM function

  • Review and mentor the team on deal structuring, account strategy, and stakeholder management

  • Act as executive sponsor on strategic accounts, stepping in to drive alignment at the C-suite level

Enterprise Strategy & Revenue Ownership

  • Own the enterprise and key account revenue target — accountable for Revenue, Distribution and Volume, Activation Quality

  • Design and execute BukuPay's go-to-market strategy and ICP

  • Build the commercial frameworks, deal structures, and pricing strategies that make BukuWarung the preferred partner for multi-outlet merchants

  • Develop and maintain an enterprise pipeline with full visibility on stages, risks, and conversion rates

Strategic Account Management

  • Own the highest-value and most strategic accounts personally — building deep, multi-level relationships from ops teams to the boardroom

  • Drive large-scale outlet activation through HQ-led initiatives and coordinated regional execution

  • Identify expansion opportunities within existing accounts and lead structured account growth plans

  • Resolve escalations and commercial disputes at a senior level, protecting long-term relationships

Process, Playbooks & Operational Excellence

  • Build and institutionalize the KAM playbook — from prospecting and pitching to onboarding and expansion

  • Establish CRM hygiene standards, reporting cadences, and pipeline review rituals across the team

  • Work with Product and Tech to feed enterprise client insights back into the product roadmap

  • Partner with Finance and Ops to ensure deals are commercially sound and onboarding is fast and smooth

Cross-functional & Executive Collaboration

  • Represent the Key Account function in leadership reviews, board updates, and commercial planning cycles

  • Champion the voice of enterprise clients internally — translating client needs into scalable product and process solutions

What we’re looking for:

  • 7+ years in Key Account Management, Enterprise Sales, or B2B Business Development — with at least 2–3 years in a people management or team lead role

  • Proven track record of owning and growing enterprise or multi-outlet accounts, with demonstrable revenue and activation outcomes

  • Deep commercial acumen — pricing strategy, deal structuring, MDR, margins, and P&L ownership

  • Experience building or scaling a sales function, including hiring, playbook creation, and performance management

  • Strong executive presence — comfortable presenting to and negotiating with C-suite stakeholders on both sides of the table

  • Highly cross-functional — proven ability to align Product, Ops, Finance, and Tech behind commercial priorities

  • Fluent communicator in Bahasa Indonesia and English, with sharp written and verbal presentation skills

  • Experience in fintech, QRIS, digital payments, or POS solutions

BukuWarung

About BukuWarung

BukuWarung is a Y-Combinator backed technology company that is building digital infrastructure for 60 million MSMEs in Indonesia. BukuWarung's vision is to empower 60 million MSMEs in Indonesia to become financially aware and enable them to manage and grow their business using our technology platform, starting with bookkeeping and digital payments.

BukuWarung is backed by top tier VCs in Southeast Asia and globally: Valar Ventures, Goodwater Capital, rocketship.vc, Y-Combinator, East Ventures, Quona Capital, AC Ventures, Soma Capital, Golden Gate Ventures, HOF Capital, GMO Venture Partners, Venture Souq, Tanglin Venture Partners, DST Global Partners, and strategic angel investors

Industry
IT & Software
Company Size
201-500 employees
Headquarters
Jakarta, ID
Year Founded
2019
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