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At PUMA, we’re driven by speed, innovation, and a relentless focus on the consumer. As we continue to accelerate our growth across Oceania, we’re seeking a commercially astute and forward-thinking Head of Retail to lead and evolve our store network.
This is a rare opportunity to take ownership of a high-profile retail portfolio and shape the next chapter of PUMA’s Direct-to-Consumer strategy - balancing performance, brand experience, and long-term expansion across Australia and New Zealand.
This is more than a leadership role - it’s a chance to define how a global brand connects with consumers at scale.
As Head of Retail, you will lead PUMA’s Oceania retail business end-to-end, owning the commercial outcomes, elevating store experience, and building a high-performing, future-ready retail organisation. You’ll operate at the intersection of operations, merchandising, marketing, and property - bringing together multiple functions to deliver a seamless, premium in-store journey.
Retail Operations Excellence
You will set the standard for what great looks like in-store- driving consistency, operational discipline, and a best-in-class consumer experience across every touchpoint.
Define and execute the retail operating strategy across all stores
Elevate service, visual merchandising, and brand execution standards
Ensure best-practice compliance, loss prevention, and operational efficiency
Partner with key external providers (logistics, payments, service partners)
People Leadership & Capability Building
You will build and inspire a high-performing retail team, creating a culture where talent thrives and performance follows.
Lead, coach, and develop a diverse retail leadership team
Drive succession planning, capability uplift, and talent retention
Foster a culture of accountability, collaboration, and continuous improvement
Commercial Planning & Merchandising
You will shape the product and trading strategy to maximise performance across varying store formats and consumer segments.
Partner with merchandising on range planning and OTB strategy
Optimise product assortment based on store profiles and market dynamics
Balance risk and opportunity to drive sales and margin outcomes
Brand Experience & Retail Marketing
You will ensure every store reflects the energy and identity of PUMA bringing campaigns and storytelling to life.
Align seasonal retail marketing plans with broader brand strategy
Execute global visual merchandising standards with local relevance
Deliver a consistent and impactful in-store brand experience
Store Expansion & Portfolio Strategy
You will play a critical role in shaping PUMA’s physical footprint across Oceania.
Lead retail expansion, refurbishments, and store pipeline strategy
Negotiate leases and manage landlord relationships
Oversee store design, build, and delivery to global standards
Strategy, Financial Performance & Growth
You will own the numbers - and the strategy behind them - driving sustainable, profitable growth.
Deliver sales, margin, and EBIT targets
Lead budgeting, forecasting, and performance optimisation
Define the long-term retail roadmap, balancing full-price and outlet channels
Collaborate across wholesale and ecommerce to deliver a cohesive market strategy
What success looks like
This role is measured by both commercial and operational impact, including:
Sales growth, gross margin, and profitability
Store productivity and conversion metrics
Customer experience and brand consistency
Strength and capability of your leadership team
You are a seasoned retail leader with a track record of delivering results in fast-paced, brand-led environments. You thrive on building teams, optimising performance, and scaling retail operations with precision.
10+ years’ experience in retail, including senior leadership roles
Background in sports, fashion, or lifestyle retail environments
Deep expertise in retail operations, P&L ownership, and store network management
Strong commercial acumen across merchandising, planning, and inventory
Experience leading both company-owned and/or franchise retail models
Proven ability to influence cross-functional stakeholders in a matrix organisation
We’re one of the fastest-growing sports brands globally - and Oceania is a key market in our next phase of growth. At PUMA, you’ll find a culture that values speed, creativity, and ownership.
Lead a brand with global momentum and local ambition
Shape the future of retail across Oceania
Work with passionate, high-performing teams
Be empowered to move fast, think big, and deliver impact
If you’re currently leading retail in a high-performance, brand-led environment and you’re ready to step into a role with genuine scale and influence - this is your opportunity to make your mark.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
