inDrive

Head of Regional Marketing APAC

inDrive  •  Malaysia (Onsite)  •  4 days ago
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Job Description

Head of Regional Marketing APAC

Department: Corporate Marketing

Employment Type: Full Time

Location: Malaysia

We are looking for a strategic and results-oriented Head of Regional Marketing to lead our marketing function during a period of rapid expansion. Over the next three years, we have set ambitious goals to significantly scale our presence and market share across the APAC region.

This role requires a seasoned leader with extensive experience in developing and executing comprehensive marketing strategies within dynamic, high-growth environments. You will be responsible for the regional P&L from a marketing perspective, taking full ownership of our brand and business metrics growth in some of the world’s most competitive markets.


Key Responsibilities

  • Regional Strategy: Develop and execute a regional marketing strategy aligned with global business objectives to drive key performance metrics and strengthen brand positioning across APAC
  • Revenue & Growth: Drive revenue growth by maximizing both acquisition and retention, while improving marketing investment efficiency
  • Cross-Functional Alignment: Partner closely with Product, Marketplace, Driver Operations, Business Development, and Analytics teams to align marketing initiatives with overall marketplace performance
  • Agency & Partner Management: Work with internal teams and external partners (including creative, media, and influencer marketing agencies, as well as strategic partners) to execute high-impact marketing initiatives
  • Stakeholder Management: Regularly communicate marketing performance, strategic priorities, and growth opportunities to regional and global leadership, including C-level executives
  • Regional Scope: Indonesia, Philippines, Malaysia, Nepal, Bangladesh, Thailand, India and new launches within the APAC region

Skills, Knowledge & Expertise

  • Proven Leadership: 10+ years of experience in digital consumer marketing, with at least 5+ years in senior leadership roles (Marketing Director, Head of Marketing) in global or high-growth technology companies
  • Industry Background: Strong experience working with mobile-first products, preferably within E-commerce, Ride-Hailing, Fintech/Banking, or similar high-growth sectors
  • Ecosystem Expertise: Experience with ecosystem-based marketing and cross-sell optimization in a multi-product environment is a significant advantage
  • Market Context: Deep understanding of the APAC media landscape and consumer behavior
  • Performance: Proven ability to develop and execute large-scale marketing strategies that drive measurable business results
  • Strategic & Analytical: Highly analytical mindset with the ability to translate complex data into actionable strategies, financial forecasts, and growth models
  • Communication: Fluent in English with the ability to communicate complex ideas and present effectively to senior stakeholders

Job Benefits

  • Why join us
    • Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
    • Develop your professional skills with access to mentoring, career consulting, and learning programs.
    • Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
    • Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
    • Work alongside people who take initiative, speak openly, and challenge themselves to grow.
    • Improve your language skills through co-financed courses and internal speaking clubs.
  • Final benefits may vary depending on the location

inDrive

About inDrive

inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 390 million times, and has been the second most downloaded mobility app for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.

inDrive operates in 1065 cities in 48 countries. Driven by its mission of challenging social injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.

For more information visit www.inDrive.com

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Mountain View, California
Year Founded
Unknown
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