Job Description

Head of Proposition – Legacies

*Internally this role is known as Head of Pledge

Salary£85,000- £92,000plusbenefits

Reports to:Director ofFundraising & Engagement Propositions

Directorate:​Marketing, Fundraising & Engagement​

Contract:​Permanent​

Hours:​Full time 35 hours per week​

Location:​Stratford, London​​Office-based with high flexibility (1-2 days per week in the office)​

Closing date:24 May202623:55

Interview Process: Screening calls, followed by 2 stage interview process including a task related to the role.

Visa sponsorship:Cancer Research UK canconsider visa sponsorship for this vacancy. If this applies to you, please ensure that this is clearly marked on your application

Cancer Research UK exists to beat cancer — and our fundraising propositions are critical to making that possible.

We are seeking a Head of Proposition – Legaciesto lead theend‑to‑enddesign,deliveryand growth of one of CRUK’s most important fundraising propositions. This senior leadership role combines commercial accountability,innovationand people leadership to deliver sustainablelong‑termvalue.

This is an opportunity to lead one of the UK charity sector’s most significant income streams You willdrivea clear proposition vision rooted in audience insight, design compellingend‑to‑endsupporter experiences, and deliver growth over both the short and long term.

You will bring the credibility to lead legacy strategy with senior leaders and trustees, influencing at the highest levels while partnering across marketing, data,technologyand delivery teams. Commercially astute andevidence‑led, you will strengthen performance management, forecasting and prioritisation, balancing strategic ambition with operational grip.

This is not solely a functional legacy role It is a proposition leadership role,with Legaciesas its core focuswhilstplaying a key part in shaping the future of Fundraising & EngagementPropositionsat Cancer Research UK.

What will I be doing?

• Reshapethe strategic direction and deliver sustainable growth of theLegacy proposition, defining a clear, compelling vision rooted in audience need, insight and CRUK strategy.

• Own performance andlong-termvalue, shaping and delivering a bold,evidence ledgrowth strategy that increases consideration, marketshareand the value of complexgifts across diverse audiences.

• Work with matrixed teams to design and evolve brilliantend-to-endexperiences, working across channels,journeysand touchpoints to create emotionally resonant, modern supporter experiences at scale.

• Lead innovation and modernisation, using insight,testandlearnapproachesand strong commercial judgement to respond to a rapidly changing wealth and fundraising landscape.

• Shape how technology enables the proposition, partnering closely across digital,dataand delivery to ensure seamless,future readyjourneys.

• Build and leadhigh performing, multidisciplinary teams, bringing together proposition,operationsand specialistexpertiseto deliver excellence through inclusive, empowering leadership.

• Act as a visible sector leader and trusted internal partner, influencing senior stakeholders and playing an active role in the wider transformation of fundraising at Cancer Research UK.

Whatarewelooking for?

• Experience leading a complex proposition, product or portfolio in acustomer centricenvironment, balancing delivery today withlong-termvalue.

• Strong commercial judgement, with the confidence to makeevidence ledtrade-offsand prioritisation decisions.

• A deep understanding of audience behaviour, and how insight, digital capability and service design come together to create compellingend-to-endexperiences.

• A compelling communicator and influencer, able to articulate vision clearly and bring diverse stakeholders with you.

• Proven leadership of large, multidisciplinary teams in complexmatrixedorganisations; an inclusive, inspiring leader who delivers through strong relationships.

• A strategic,future focusedmindset, comfortable leading through ambiguity and change.

• Curiosity,ambitionand a genuine desire to push the sector forward, not replicatewhat’sgone before.

Our organisation values are designed to guide all that we do

Bold: Act with ambition,courageand determination  

Credible: Act with rigour and professionalism   

Human Act to have a positive impact on people  

Together: Act inclusively and collaboratively

We’relooking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

Ifyou’reinterested in applying and excited about working with us but are unsure if you have the right skills andexperience,we’dstill love to hear from you.

What will I gain?

Wecreate a working environment that supports your wellbeing andprovide agenerous benefits package, a wide range of career and personal development opportunities and high-quality tools Ourpolicies and processes enable you toimprove your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefitsby visitingourcareers web page

How do I apply?

Weoperatean anonymised shortlisting process in our commitment to equality,diversityand inclusion. CVs arerequiredfor all applications; but wewon’tbe able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.

For more information on this career opportunity please visit our websiteor contact us at recruitment@cancer.org.uk  

For more updates on our work and careers, follow us on: Linked In, Facebook, Instagram, Xand YouTube

Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.

We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact recruitment@cancer.org.uk or 020 3469 8400 as soon as possible.

Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.