Job Description

Head of Product Marketing (m/f/x)

Department: Marketing & Communications

Employment Type: Permanent - Full Time

Location: Mannheim

Role Mission

The Head of Product Marketing (m/f/x) will define and scale the strategic narrative for osapiens across its core product families:

• Sustainability
• Transparency
• Operational Efficiency

This leader will unify a multi-product platform story that positions osapiens as a strategic enterprise operating layer driving measurable business outcomes.
This is a portfolio strategy and category leadership role — not a feature marketing function.

Why This Role Exists

osapiens is evolving into a global enterprise software platform. To scale successfully, we must:

• Articulate a unified platform narrative across product families Align GTM around business value
• Build repeatable, world-class launch execution
• Strengthen category authority in sustainability-driven enterprise transformation
  
  

Product Marketing becomes the strategic connective tissue between Product, Revenue, and Market.

Key Responsibilities

1. Portfolio & Platform Strategy

• Define the overarching platform narrative
• Develop differentiated positioning against point solutions and legacy systems
• Translate product capabilities into executive-level business impact
• Establish category authority through thought leadership

2. Global Launch Excellence

• Design and operationalize a tiered launch framework
• Create standardized global launch playbooks and Bill of Materials
• Align Product, Sales, and Demand Gen for each launch
• Measure launch impact on pipeline and revenue

3. Multi-Product GTM Architecture

• Define ICP segmentation and vertical strategy
• Develop persona-based value propositions
• Partner on pricing and packaging inputs
• Support cross-sell and platform bundling strategy

4. Sales & Customer Enablement

• Build executive sales narratives and messaging frameworks
• Develop competitive positioning and battlecards
• Improve win rates through structured enablement

5. Team & Organizational Design

• Build and lead a high-performance Product Marketing team
• Clarify charters across PMM, Content, and Analyst Relations
• Partner with the CMO on marketing operating model evolution

Success Metrics (12–18 Months)

• Unified platform narrative adopted globally
• Repeatable launch engine with measurable pipeline impact
• Improved win rates through clearer positioning
• Strong alignment across Product, Sales, and Marketing

Skills, Knowledge and Expertise

• 12+ years in B2B SaaS Product Marketing
• Experience leading multi-product portfolios
• Proven success scaling PMM teams
• Strong international GTM experience
• Executive presence with founders and board

Benefits

• A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers
• Room for creativity through collaborative teamwork and an open communication culture
• Flexibility and team bonding with our hybrid work options
• Fuel for your growth journey, both personally and professionally
• Sustainable mobility options, promoting eco-friendly commuting solutions
• Fun team events and outings with our global teams
• Inspiring workspaces in Mannheim and beyond