Job Description

Head of Product (AdTech)

About the Client

Our client is transforming identity resolution and consumer data enrichment so marketers can optimize email deliverability, retargeting, and audience segmentation while staying compliant with evolving digital privacy regulations.

Their AI-powered identity graph helps B2C marketers de-anonymize website traffic, enrich customer data with 250+ attributes, and improve ROAS across paid and owned channels. Trusted by 200+ brands, the platform delivers market-leading probabilistic match accuracy—identifying 90%+ of visitors without third-party cookies.

The Role: Head of Product

The Head of Product will codify and operationalize product strategy informed by executive leadership, customers, and internal stakeholders. The scope includes continuous improvements in audience enrichment, email deliverability, and performance tracking; stewardship of deliverability outcomes with clients; and advancing the core Identity Graph to be the most accurate, scalable, and privacy-compliant system in market.

Key Responsibilities

1) Product Strategy & Stakeholder Alignment

• Translate input from the CTO, COO, CEO, and cross-functional teams into a clear, data-driven product strategy and roadmap.
• Balance business objectives, customer needs, and technical feasibility.
• Ensure initiatives advance identity resolution, audience segmentation, and marketing performance.

2) Make the Identity Graph Best-in-Class

• Improve accuracy, depth, and usability of probabilistic and deterministic identity resolution.
• Partner with data science/engineering on graph algorithms, clustering, and AI-powered enrichment.
• Source new data partnerships and integrations to increase precision.
• Maintain scalability and privacy compliance (e.g., GDPR, CCPA).

3) Customer Feedback & Product Improvements

• Run structured customer feedback loops (qualitative/quantitative) to surface pain points and opportunities.
• Convert insights into scalable features; track retention, adoption, and engagement to guide development.

4) Deliverability & Performance Optimization

• Oversee client deliverability and marketing performance (inbox placement, spam reduction, engagement).
• Collaborate with email/CRM/adtech teams on best practices to lower bounces, complaints, and opt-outs.
• Evolve capabilities in warm-up strategies, domain reputation, and AI-driven segmentation.

5) Roadmap Execution & Cross-Functional Collaboration

• Align engineering, marketing, customer success, sales, and partnerships to a unified plan.
• Drive timely delivery across development, QA, and release.
• Expand integrations with ad networks, ESPs, and CRMs.

6) Privacy Compliance & Data Integrity

• Ensure all updates comply with GDPR, CCPA, and emerging regulations.
• Partner with legal/compliance to anticipate changes that could affect capabilities.

Qualifications

Must-Have

• 7 or more years in Product Management, including 3+ years in leadership.
• Demonstrated ability to codify strategy from executive, customer, and internal inputs.
• Experience in identity resolution, audience segmentation, email deliverability, or martech platforms.
• Mastery of feedback loops, adoption metrics, and data-driven decision-making.
• Strong cross-functional execution with engineering, sales, marketing, and customer success.

Nice-to-Have (not required)

• Familiarity with email deliverability tools, sender reputation, and ESP integrations (e.g., Klaviyo, Mailgun, SendGrid).
• Exposure to AI-driven segmentation, graph databases (e.g., Neo4j), and real-time data processing (e.g., Kafka, BigQuery/GCP).
• Experience integrating with ad networks, CRMs, and third-party data providers.

Why Join

• Lead the future of privacy-first identity resolution.
• High-growth environment with a seasoned leadership team.
• Product used by 200+ B2C brands, driving meaningful revenue impact.
• Competitive compensation, benefits, and equity.

Location

• Remote