As Head of Performance Marketing, you will lead paid media and CRM strategy and execution, driving efficient, scalable growth through data-led optimisation, testing and insight. This is a senior marketing leadership role with clear ownership of performance marketing ROI, customer acquisition cost, and customer value across key markets.
Working closely with the Chief Marketing Officer and cross-functional teams including Brand, Content, SEO, Digital Experience, Finance and branch leadership, you will shape channel strategy, manage budgets and partners, and make performance marketing impact visible across the business. If you are excited by commercial accountability, team leadership and measurable growth, we’d love to hear from you.
Lead the strategy and execution of paid media and CRM activity to deliver efficient, scalable growth.
Own performance marketing plans across brands and markets, aligned to commercial targets and demand requirements.
Manage the UK paid media and CRM budget, including annual planning, quarterly reforecasting and spend optimisation.
Oversee execution for the US and Australia markets in partnership with internal teams and agency partners.
Monitor, analyse and report on channel performance, turning data into clear, actionable commercial insights.
Develop reporting that links channel activity to outcomes such as CAC, ROAS, conversion, lead quality and revenue contribution.
Identify opportunities to improve landing page performance and conversion in partnership with Digital Experience.
Work closely with Brand and Content teams to ensure campaigns are supported by effective creative and messaging.
Build strong relationships with senior stakeholders, including branch MDs, sales, product, finance and the executive team.
Manage agency and partner relationships to ensure high-quality delivery, innovation and accountability.
Lead and develop performance marketing capability within the business, setting clear objectives and driving continuous improvement.
Strong experience in performance marketing leadership, with deep expertise in paid media and CRM.
A proven track record of delivering growth through optimisation, testing and data-led decision making.
Strong commercial acumen, with experience managing budgets, forecasting spend and improving ROI.
Confidence interpreting and communicating performance metrics such as CAC, ROAS, conversion rates and customer value.
The ability to turn complex data into clear, credible recommendations for a wide range of stakeholders.
Experience working cross-functionally with brand, content, digital, sales, finance and senior leadership teams.
Excellent communication and relationship-building skills, with the confidence to influence at executive level.
Experience managing internal specialists, agencies or external partners to deliver strong results.
A collaborative, proactive and accountable approach, with a focus on continuous improvement.
You don’t need to meet every requirement. If you’re motivated, passionate, and think you’d be a great fit, we would love to hear from you. As an equal opportunities employer, we're committed to making our recruitment process inclusive, accessible, and welcoming for everyone. If you require any adjustments or accommodations to support you during the recruitment process, please let us know.
Annual discretionary performance (individual and company related) bonus
25 days annual leave, rising by one day each year to a maximum of 28 days
Day off on your birthday
Enhanced parental leave
Employer pension contribution
Employee Assistance Program
Volunteering leave
Designated learning and development time
At Inside Travel Group, we value Knowledge, Friendliness, Passion, Determination, Quality, and Integrity. We believe in creating a workplace where everyone feels welcome, supported, and inspired to do their best work. We celebrate the different cultures, perspectives, lifestyles, and experiences that shape our team, and we welcome applications from people of all backgrounds and communities.
We will be reviewing and interviewing candidates on a rolling basis, so we encourage you to submit your application as soon as possible. Due to the high volume of applications, we may close the application process before the stated deadline if we receive enough qualified candidates. Please note that all applicants must have the legal right to work in the UK. While we do not provide visa sponsorship, applications from candidates on valid, time-limited visas are welcome.
Closing Date: Sunday 14 June 2026
Inside Travel Group (ITG) is a specialist tour operator headquartered in Bristol, UK, with sales branches located in Broomfield, Colorado and Brisbane, Australia, and an operations branch based in Nagoya, Japan. The company consists of specialist travel brands InsideJapan Tours, established in 2000, and InsideAsia Tours, which specialises in travel to Asia.
The multi-award-winning InsideJapan is one of the world’s largest and most respected independent providers of travel to Japan. The company offers unique group tours, tailored travel, and cultural experiences that few get the chance to discover.
With years of experience living, working, and travelling in our destination countries, our team offers unrivalled advice and support, whatever our customers’ budget or personal interests. Our trips give people the chance to experience both the popular and little-known aspects of Japanese and Asian culture, providing customers with an insight into the diverse character of the countries we love.
We guarantee that you'll have our support every step of the way: in planning and preparation for your trip and during your travels – including on the ground in case something unexpected occurs or you want to make a change. We never pass the buck or fail to take responsibility. We’ll always be there to help you and make it right.
