United Tech

Head of Performance Marketing

United Tech  •  Kyiv, UA (Onsite)  •  2 months ago
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Job Description

We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audienceWe are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen
About your role: This is your opportunity to take full ownership of marketing strategy, budgets, and growth for a global product that already ranks among the top in its niche. You will lead the charge toward $1.2M monthly marketing spend, driving impact across acquisition, retention, and monetization in Tier-1 markets. This role is for someone who thrives in dynamic environments, builds data-driven strategies, and knows exactly how to turn great creatives and hypotheses into measurable business resultsKnow someone perfect for this role? Recommend a candidate and receive a $4000 bonus!

In this role, you will

  • Lead strategic product marketing: develop and execute a comprehensive growth strategy
  • Scale the product to a monthly budget of $1,200,000 within defined KPIs
  • Build a traffic and product-marketing hypothesis roadmap to improve marketing metrics through continuous experimentation
  • Coordinate and manage a cross-functional team (UAM, Creative, ASO, PMM) to achieve KPI
  • Establish testing frameworks, scaling rules, and control systems for CPA and ROI
  • Lead, hire, and grow your team — hold 1:1s, performance reviews, and expand the department

It’s all about you

  • 5+ years of experience in performance marketing for mobile apps (preferably in video streaming / live / social apps)
  • Proven track record of managing $1M+ monthly budgets and leading teams of 5+ people
  • Deep understanding of unit economics, cohort analysis, and performance marketing metrics
  • Strong knowledge of advertising auctions, attribution models, and MMP tools
  • Hands-on experience in traffic acquisition and scaling channels
  • Expertise in marketing analytics with BI tools (Tableau, Data Studio, AppsFlyer, Firebase)
  • Experience with MarTech solutions and process automation
  • Understanding of ASO, SEO, marketing funnels, and influencer collaborations
  • Ownership mindset and strategic thinking with a focus on measurable growth outcomes

What we offer

  • Care and support: 
  • 20 paid vacation days, 15 sick days, and 6 additional days off for family events
  • Up to 10 additional days off for public holidays
  • 100% medical insurance coverage
  • Sports and equipment reimbursement
  • Team building events, corporate gifts, and stylish merch
  • Financial and legal support
  • Position retention and support for those who join the Armed Forces of Ukraine
  • Participation in social initiatives supporting Ukraine

  • Comfortable working environment:
  • Work from our Kyiv hub or remotely with a flexible schedule 
  • Modern equipment or depreciation of your own tools

  • Investment in your future:
  • Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
  • 70% of our heads and leads have grown into their roles here – so can you!
  • Performance-oriented reviews and Individual Development Plans (IDPs)
  • Reimbursement for professional courses and English classes
  • Corporate library, book club, and knowledge-sharing events

Hiring process

  • Intro call
  • Technical interview
  • Interview with Hiring Team
  • Bar-rasing 
  • Reference check
  • Offer

United Tech

About United Tech

United Tech is a global IT product company shaping the future of real-time social connection, established in Ukraine's vibrant heart. 🇺🇦

With millions of users across North America, Europe, LATAM, and MENA, we build next-gen mobile and web apps for live-streaming and social networking.

Having 7 products in our portfolio and 15+ million matches per month, we know how to constantly grow and reach top positions. 🚀

Our platforms enable connection at scale fast, interactive, and deeply engaging. The market is projected to exceed $206B by 2030 and we’re already leading the evolution.

We maintain the working climate and operation of our products remotely, so whether you are in Ukraine or anywhere in the world, join the team of 300+ talents and shape the future of the social networking industry!

Industry
IT & Software
Company Size
201-500 employees
Headquarters
Kyiv, UA
Year Founded
2021
Website
unitedtech.ai
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