Confirma Software – Stockholm / Gothenburg / Alingsås
We are building a data driven marketing engine across a portfolio of over 25 SaaS companies.
This role is central to how we scale that transformation.
The role
We are looking for a Head of Performance & Growth to take ownership of how marketing drives results across the group.
You will be responsible for performance, conversion and how we translate marketing efforts into pipeline and business impact.
You will not only optimize performance, but define what we prioritize, where we invest and what we choose not to do.
You will work closely with the VP of Marketing and act as a key driver in building a scalable, data-driven growth function.
What you will do
Define and drive the performance and growth strategy, including where to focus, invest and scale
Own and drive CRO across 20+ websites, identifying and prioritizing the highest impact opportunities
Analyze and improve the full funnel (traffic → SQL → revenue)
Reallocate budget based on performance and ROI
Own the direction, prioritization and performance of paid media across multiple markets
Work closely with content, CRM (HubSpot) and local teams to drive growth
Manage and challenge external partners/agencies to ensure performance
Set priorities across multiple initiatives and ensure focus on what drives the highest business impact
What success looks like
Increased conversion rates across key websites
Improved cost per lead and cost per SQL
Clear connection between marketing activities and pipeline
Higher return on marketing spend
A scalable performance model across all companies
Who you are
Strong experience in CRO and/or performance marketing
Highly analytical and comfortable working with data
Experience optimizing funnels, not just individual channels
Able to prioritize and focus on what drives the biggest impact
Comfortable working across multiple brands or business units
Experience with tools such as Google Ads, Meta, GA4 and HubSpot (or similar)
You are ready to take a step from execution to ownership
You are comfortable making decisions and prioritizing between competing initiatives
You want to have a direct impact on business results, not just campaign performance
Why this role
You will not just optimize campaigns, you will help define how marketing works across a group of companies, and have a direct impact on growth, efficiency and results.
This is a role for someone who wants to move from optimizing parts to owning outcomes, and from execution to strategic impact.
This role requires both strategic thinking and hands-on execution. You will be expected to drive direction as well as deliver results.
About Confirma Software
Confirma Software is a Nordic software group with over 20 companies across Sweden, Finland, Norway and Denmark. We focus on business-critical SaaS solutions for small and mid-sized businesses, with strong positions in our respective markets. Confirma Software has ~18,000 subscription customers, over 600 employees and ~€100M in revenue, and is backed by Abry Partners (Boston, MA).
Confirma Software is a leading Nordic software company offering solutions to small- and medium sized companies and the public sector.
Our solutions support revenue generation or the delivery of critical services for our customers. We deliver solutions within ERP/POS, payroll, quality management, customer service and key administrative services. Our more than 500 dedicated employees take pride in serving our more than 14.000 customers on a daily basis. Headquartered in Stockholm, Confirma Software has offices in Sweden, Finland, Norway and Denmark.
The solutions have been developed in close dialogue with real customers over more than 30 years. Our people are as much experts in your field of operation as they are in developing software! The domain knowledge of our employees is your guarantee that we will continue to make your life easier.
A key element of our future growth is to continue to acquire profitable software companies with solid solutions serving specific customer categories. We have made 15 acquisitions in the last 3 years. All of the acquired companies have continued to grow after joining Confirma Software. By becoming a part of the group, companies gain access to a larger customer base, complementary software solutions and a much larger resource base. We put a lot of effort into establishing a Nordic footprint for all of our solutions.
