Job Description

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Church & Dwightisseekinga Head of Marketing – Touchland. This person will own the full marketing engine, from brand storytelling to performance growth, with direct accountability for revenue, channel efficiency, and cross‑functional go‑to‑market execution. We need someone who has ability to lead as a coach-player and be as hands-on as they can be coaching a small team of marketing experts.

About the Role

This is a hybrid brand + performance leadership role designed for someone who can strategize at a high level while also executing hands‑on work in a lean team structure. You will lead functional expertise in brand marketing, product marketing etc. while personally driving key initiatives across the funnel.

Work Environment

This is a hybrid role in New York, NY or Ewing, NJ

• NYC requires in- person attendance on Mondays, Tuesdays, Thursdays, with remote work options on Wednesdays and Fridays.

• Ewing, NJ requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

Role Accountabilities and Responsibilities

Full‑Funnel Ownership

• Build and execute an integrated brand‑to‑performance strategy across awareness, acquisition, retention, and retail.
• Oversee paid media, CAC efficiency, attribution, and weekly performance optimization.
• Ensure brand consistency across campaigns, retail, partnerships, and creative.

P&L and Revenue Accountability

• Own marketing forecasting, budgeting, and revenue targets.
• Build reporting frameworks that translate marketing activity into business impact.
• Partner with Sales, Ops, and Finance to align demand planning and channel performance.

Unified Planning & Product Go-to-market

• Lead product GTM strategy from positioning to launch execution.
• Drive cross‑functional alignment across product, retail, creative, and operations.
• Build annual and quarterly marketing plans with clear KPIs and channel strategies.
• Build customer line review showcases and ensure that we have the right product, merchandising and support for launches.

Team Leadership in a Lean, Player-Coach Environment

• Manage and mentor a Brand Director, Product Director and Retention Director.
• Operate as a player‑coach — able to execute when needed (briefs, decks, optimizations, analysis).
• Build scalable processes without adding unnecessary layers.

Retail Activation

• Develop retail marketing programs to support sell‑through at key partners.
• Own in‑store storytelling, merchandising strategy, and retail launch plans.
• Localization Strategy
• Build frameworks for market localization across messaging, creative, and channel mix.
• Ensure global brand consistency while adapting to regional nuances.
• What You Bring

Brand + Performance Hybrid Expertise

• Proven ability to build a brand while also driving measurable growth.
• Experience managing both creative development and performance channels.

Small‑Team Operator Mindset

• Has worked in lean, high‑growth environments where they personally executed parts of the plan.
• Comfortable being both the strategic architect and the hands‑on executor.

Leadership & Cross‑Functional Influence

• Experience managing small teams and elevating talent.
• Strong communicator who can influence founders, sales, ops, and external partners.

Analytical + Creative Balance

• Data‑driven decision maker with strong instincts for storytelling, brand, and culture.

How This Role Is Different

This is not a traditional brand role or a pure performance role. It is a hybrid requiring someone who can:

• Build the long‑term brand narrative
• Optimize weekly revenue performance
• Lead a small team
• Execute hands‑on work. We are looking for player-coach mindset leaders.
• Operate with speed, clarity, and resourcefulness

Education and Experience

• BA/BS required; MBA preferred
• 10-15+ years in CPG, digitally native beauty, lifestyle, or consumer brands.
• Experience scaling a brand from $100M → $300M+ preferred.
• Has owned revenue, paid media, brand, and go-to-market in one role.
• Experience with retail expansion and omnichannel marketing
• Ability to travel to Miami 2x/week initially if based in the Ewing, NJ location.

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/