Job Description

Head of Marketing – Sweden

Stockholm

Full-time

Marketing - Marketing strategy

Responsibilities

Marketing Strategy & Leadership - Develop and execute the overall marketing strategy for Sweden, aligned with regional and global objectives. - Lead integrated marketing campaigns to drive brand awareness, customer engagement, and sales conversion. - Identify market opportunities, customer insights, and competitive positioning within the Nordic EV landscape. - Manage the local marketing budget and ensure optimal ROI across channels. Brand & Campaign Management - Plan and execute 360° marketing campaigns, including digital, social media, events, and retail marketing. - Ensure consistent brand messaging and visual identity across all touchpoints. - Adapt global campaigns for local market relevance. Digital & Performance Marketing - Oversee digital marketing channels including paid media, SEO/SEM, social media, and CRM campaigns. - Track and optimize marketing performance using data-driven insights and KPIs. - Work with digital agencies to improve lead generation and customer conversion. Events & Partnerships - Lead the planning and execution of vehicle launches, brand activations, and test drive events. - Develop strategic partnerships with key industry stakeholders, media, and influencers. - Represent the brand at industry events and EV-related initiatives. Team Leadership - Build and lead a high-performing local marketing team. - Manage relationships with agencies and external marketing partners. - Foster strong collaboration with Sales, Retail Operations, and HQ marketing teams.

Qualifications

Qualifications & Experience - Bachelor’s or Master’s degree in Marketing, Business, or a related field. - 8–12 years of marketing experience, preferably in automotive, EV, mobility, or consumer technology industries. - Proven experience managing multi-channel marketing strategies and campaigns. - Strong understanding of Nordic markets, especially Sweden. - Experience managing marketing budgets and external agencies. - Data-driven mindset with strong analytical skills. - Excellent written and verbal communication skills in English and Swedish. --- Skills & Competencies - Strategic thinking and strong business acumen - Excellent leadership and stakeholder management skills - Strong communication and storytelling abilities - Experience with digital marketing and performance analytics - Ability to work in a fast-paced, high-growth environment

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