Remote People

Head of Marketing (SEO, AI Search & Growth)

Remote People  •  Shanghai, CN (Remote)  •  4 hours ago
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Job Description

emote (Global)

Full-Time | Permanent

Executive Leadership Opportunity

Build the Marketing Function. Drive the Growth Strategy.

We're partnering confidentially with a fast-growing, digital-first professional services company seeking an experienced Head of Marketing to lead its global marketing function.

This is a rare opportunity to build, own, and execute the marketing strategy for a highly respected international business operating in a complex, trust-driven industry. Reporting directly to the CEO, you'll have full ownership of brand strategy, SEO, AI search, content operations, paid acquisition, PR, conversion optimization, and marketing performance.

This is not a role for someone who wants to manage agencies from a distance. We're looking for a builder—someone who enjoys creating systems, scaling growth, leveraging AI, and delivering measurable business results.

Why Join?

  • Report directly to the CEO with full ownership of the marketing function

  • Build and execute global marketing strategy with significant autonomy

  • Lead SEO, AI Search (AEO), content, paid media, PR, and growth initiatives

  • Shape the future of a high-growth, digital-first organization

  • Fully remote with the flexibility to work from anywhere

  • Lean, entrepreneurial environment where decisions are made quickly

  • Opportunity to build scalable marketing systems using AI and automation

  • Competitive executive compensation with performance incentives

What You'll Be Doing

Marketing Strategy & Leadership

  • Develop and execute the company's global marketing strategy

  • Own brand positioning, messaging, and market awareness

  • Partner directly with executive leadership to support business growth

  • Build scalable marketing processes and performance frameworks

  • Manage the marketing budget with a strong focus on ROI and revenue growth

SEO, AI Search & Organic Growth

  • Lead SEO and Answer Engine Optimization (AEO) strategy

  • Build content architecture optimized for both traditional and AI-powered search

  • Increase organic visibility, authority, and qualified lead generation

  • Monitor search performance, AI citations, rankings, and conversion metrics

  • Stay ahead of emerging AI and search technologies

Content & Brand Authority

  • Lead content strategy across digital channels including blogs, email, social media, video, and resource libraries

  • Build AI-assisted content workflows that improve quality and efficiency

  • Establish the company as a recognized thought leader within its industry

  • Drive PR and earned media opportunities

  • Ensure all content reflects technical accuracy, credibility, and trust

Performance Marketing & Analytics

  • Own paid acquisition strategy across Google Ads and other digital channels

  • Optimize conversion rates and customer acquisition costs

  • Develop attribution models linking marketing performance to revenue

  • Lead lifecycle marketing initiatives to improve retention and customer value

  • Report marketing performance and strategic recommendations directly to the CEO

What We're Looking For

Required

  • 10+ years of progressive marketing experience

  • 3-5+ years leading marketing within a high-growth digital business

  • Proven experience building and scaling marketing functions

  • Deep expertise in SEO, AI Search (AEO), content strategy, and organic growth

  • Strong paid media and digital acquisition experience

  • Experience implementing AI-enabled content operations

  • Expertise in marketing analytics, attribution, and performance reporting

  • Exceptional written communication and storytelling abilities

  • Experience working directly with executive leadership

Preferred

  • Experience in financial services, fintech, legal, insurance, tax, or other trust-based professional services

  • PR and earned media experience

  • SaaS or subscription-based business experience

  • Global B2C or B2B marketing experience

  • Experience leading fully remote teams

Ideal Backgrounds

Candidates from the following industries are encouraged to apply:

  • FinTech

  • Financial Services

  • Legal Technology

  • Professional Services

  • SaaS

  • InsurTech

  • Tax & Accounting

  • Digital Consumer Services

Who Will Thrive Here?

You'll be successful in this role if you:

  • Think like an owner and enjoy building from the ground up

  • Balance strategic vision with hands-on execution

  • Make decisions based on data and measurable business outcomes

  • Embrace AI, innovation, and continuous experimentation

  • Enjoy working in entrepreneurial environments with minimal bureaucracy

  • Thrive when given autonomy, accountability, and the opportunity to create meaningful impact

Apply Today

If you're an experienced marketing leader looking to build, scale, and lead the marketing function for a fast-growing digital business, we'd welcome a confidential conversation.

Apply today to learn more.

Remote People

About Remote People

RemotePeople is an international recruitment agency and Employer of Record (EOR) that simplifies global hiring. We empower businesses to recruit, hire, pay, and manage top talent in over 150 countries without the need to set up a local entity.

Our unique Recruitment + EOR solution combines expert talent sourcing with seamless international employment, handling everything from compliance and payroll to local HR. We eliminate the complexities of global expansion, allowing you to build your team with confidence and speed.

Our Core Services

👥 International Recruitment Agency

Leverage our in-house recruitment team to source, attract, and vet top talent globally. We don’t outsource—our dedicated recruiters work directly with you to find the right candidates.

🌍 Employer of Record (EOR)

Compliantly hire employees in 150+ countries while we manage all local legal and HR responsibilities.

💸 Global Payroll & Benefits

Offer accurate, multi-currency payroll and competitive, locally-compliant benefits packages for your team.

✍️ Contractor Management

Onboard, manage, and pay international contractors in full compliance with local worker classification laws.

🔍 Comprehensive Background Checks

Conduct thorough and compliant background screenings on candidates to ensure trust and security.

The Framework for Confident Global Hiring

🛡️ Unwavering Compliance

Our local HR and legal experts ensure your hiring practices are fully compliant, reducing risk in every market.

🔒 Ironclad IP & Data Security

We safeguard your intellectual property and sensitive employee data with enterprise-grade security protocols.

🤝 Transparent Partnership

Enjoy clear, straightforward pricing and processes—no hidden surprises.

💰 Guaranteed Payroll Accuracy

Build trust and loyalty with reliable, on-time payroll for your global team.

Industry
Consulting & Advisory
Company Size
11-50 employees
Headquarters
New York, NY
Year Founded
2023
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