Syncron is a leading SaaS company with over 20 years of experience, specializing in aftermarket solutions. Our Service Lifecycle Management Platform offers domain-fit solutions for:
Our company has a global presence with offices in US, UK, Germany, France, Italy, Japan, Poland, India and group headquarters in Sweden.
We build upon the belief that our greatest strength is our People. Our unique company culture has been appreciated by our Employees.
With this we are winning the hearts and minds of world-leading organizations, such as JCB, Kubota, Electrolux, Toyota, Renault and Hitachi.
As Head of Marketing / Senior Field Marketing Manager you will play a critical leadership role within the Revenue Marketing organization, reporting to the SVP of Marketing with a dotted line into the Country Manager for Japan. You will own the regional strategy and execution of marketing programs that drive pipeline, accelerate deals, and strengthen Syncron’s presence across key regions and ecosystems. This role is ideal for a strategic, collaborative, and highly organized marketing leader who thrives in a global, fast‑moving environment.
Develop and lead the regional field marketing strategy to support regional business objectives, including demand generation, brand awareness, customer engagement, and sales acceleration. Ensure alignment with regional sales leaders and cross‑functional marketing teams.
Oversee the planning and execution of regional events — including trade shows, industry conferences, customer summits, and webinars — ensuring a consistent, compelling brand presence and measurable business impact.
Collaborate with Product Marketing, Corporate Marketing, Content and PR to create or adapt content and PR that resonates with local markets. Ensure messaging consistency across all initiatives.
Stay informed on regional market trends, customer needs, and competitive dynamics. Use insights to refine strategies, identify new opportunities, and support sales and marketing teams with relevant intelligence.
Manage and optimize the regional field marketing budget. Prioritize investments based on ROI, pipeline impact, and strategic importance.
Hel to define KPIs and measure the effectiveness of field marketing programs. Provide data‑driven insights and recommendations to continuously improve performance and pipeline contribution.
Partner closely with Sales, Partner Management, Product Marketing, Demand Generation, Corporate Marketing, Content & PR and Revenue Operations to ensure alignment and maximize the impact of regional initiatives.
· 7–10 years of experience in field marketing, or integrated marketing roles, ideally in a global B2B SaaS environment.
· Proven success driving pipeline and revenue impact through field marketing programs.
· Bachelor’s degree in marketing, business, or a related field.
· Strong leadership, communication, and stakeholder‑management skills.
· Experience working with global sales teams and partner ecosystems.
· Proficiency with marketing and analytics tools such as HubSpot, 6Sense, SFDC, or similar platforms.
· Strategic thinker with the ability to translate business goals into actionable marketing plans.
· Excellent project management and organizational skills.
· Demonstrated ability to thrive in a cross‑functional, global environment.
· Flexibility to travel internationally as required.
· Proven track record of collaborating within a global organisation across various roles.
· Skilled in developing targeted regional programs that align with account-based marketing (ABM) strategies.
· Ability to create content to support regional marketing strategies
· Experience of working in industries that support the aftermarket
Unsure if you meet all the job requirements but passionate about the role? Apply anyway! Syncron values diversity and welcomes all Candidates, even those with non-traditional backgrounds. We believe in transferable skills and a shared passion for success!
#LI-SYNCRON
#LI-Remote
#LI-Hybrid
Syncron helps leading OEMs and distributors turn their aftermarket operations into a competitive advantage.
Our AI-powered solutions for service parts planning, pricing, warranty, and field service execution empower manufacturers to deliver faster, smarter, and more profitable service, wherever and whenever it’s needed.
With deep expertise in complex, asset-heavy industries like automotive, agriculture, construction and mining, and industrial equipment, we help our customers improve parts availability, protect margins, and earn long-term loyalty.
Trusted by the world’s top brands, Syncron drives more than $3 billion in annual value creation, and we're just getting started.
