Job Description

Welcome to Huble 👋, HubSpot’s 2024 global partner of the year! We are a global HubSpot, AI, marketing & creative consultancy enabling mid-market and enterprise businesses move faster, adapt smarter, and innovate freely—by building their business around HubSpot’s CRM. We believe in striking a balance between professionalism and being human.

👀 Who we're looking for:
The Head of Marketing is responsible for managing and executing Huble’s global marketing activity across demand generation, campaigns, events, content, website management, partnerships, and social media.

This role combines overall marketing leadership and strategy with hands-on execution — ensuring marketing plans are strategically aligned, effectively coordinated, executed on time, and contributing to pipeline growth.

The role works closely with the CEO, Commercial Directors, sales teams, and regional stakeholders to translate business priorities into coordinated marketing execution across multiple regions.

This is a hands-on leadership role suited to someone highly organised, commercially aware, proactive, and comfortable managing multiple moving parts simultaneously.

The Head of Marketing reports directly to the CEO.

🚀 Key Performance Areas:

1. Ownership of the overall marketing strategy and execution

• Support the execution of Huble’s global marketing and demand generation plans
• Work closely with Commercial Directors and leadership to operationalise marketing initiatives and campaigns
• Ensure marketing activity contributes toward inbound demand generation and pipeline growth
• Coordinate campaign execution across channels including website, events, content, partnerships, email, webinars, paid activity, and social media
• Manage campaign timelines, execution standards, and delivery across the marketing team
• Track and report on marketing-generated pipeline and sales prospects

2. Website Management & CRO

• Own the operational management of Huble’s website
• Manage website updates, positioning, messaging alignment, and ongoing improvements
• Oversee the upcoming website rebuild project alongside internal and external stakeholders
• Ensure the website supports conversion, demand generation, and commercial positioning objectives
• Continuously review and improve website conversion performance and user journeys
• Work with the Content & Search Manager to improve organic and AI search visibility

3. HubSpot Ecosystem & Partner Marketing

• Manage Huble’s presence within the HubSpot ecosystem and partner directory
• Treat HubSpot representatives as a key marketing audience/persona
• Work with leadership to build marketing initiatives that strengthen Huble’s visibility and relationships within HubSpot
• Support co-marketing and partnership marketing activity with HubSpot and other technology partners such as Demandbase, Aircall, and strategic vendors
• Coordinate partner campaigns, webinars, content collaborations, and ecosystem engagement initiatives

4. Events & Webinar Management

• Lead the operational management and coordination of Huble’s in-person and virtual events
• Coordinate logistics including exhibition planning, accommodation, travel, suppliers, timelines, promotional activity, and budget management
• Support pre-event promotion and post-event follow-up activity with sales and commercial teams
• Ensure effective coordination across webinars, customer events, partner events, and industry conferences
• Track and report on event ROI and pipeline contribution

5. Content, Campaigns & Social Media

• Manage and coordinate Huble’s content and campaign calendar
• Ensure campaigns and content are delivered on time and aligned to business priorities
• Review and sign off content across blogs, campaigns, website pages, webinars, email activity, and social media
• Work closely with the Content & Search Manager to ensure content supports demand generation and search visibility objectives
• Oversee Huble’s social media activity across company channels
• Support and guide executive and leadership social media activity, including the CEO’s profile and thought leadership presence

6. Team Leadership & Management

• Manage and support the Multimedia Designer and Content & Search Manager
• Conduct regular 1:1s, performance reviews, prioritisation, and workload management
• Brief and coordinate creative and content requirements across campaigns and initiatives
• Ensure marketing activity is executed to a high standard and delivered consistently
• Help create structure, accountability, and operational clarity across the marketing function

7. Global & Regional Marketing Coordination

• Manage and coordinate global marketing activity across Huble regions
• Work with Commercial Directors to support regional marketing priorities and initiatives
• Ensure alignment between global marketing execution and regional commercial needs
• Balance consistency of messaging and execution while accommodating regional market requirements

8. HubSpot Platform Management & Marketing Operations

• Actively manage and utilise HubSpot CRM, Marketing Hub, and Content Hub as part of day-to-day marketing operations
• Support campaign execution, reporting, email marketing, workflows, landing pages, forms, and content publishing within HubSpot
• Ensure marketing data, lifecycle stages, attribution, and campaign tracking are maintained effectively
• Work closely with sales and commercial teams to ensure alignment between marketing activity and CRM processes
• Use HubSpot reporting and dashboards to track campaign performance, pipeline contribution, and marketing effectiveness
• Identify opportunities to improve marketing operations, automation, and campaign execution within HubSpot

🏆Success metrics (indicative):

• Core KPIs:
• Marketing-generated pipeline contribution
• Sales prospects generated from marketing activity
• Additional KPIs:
• Website conversion improvement
• Event ROI
• Campaign execution performance
• Partner marketing engagement and contribution
• Organic and AI search visibility growth
• Content production consistency and quality
• Marketing delivery against timelines and priorities

🏗️ To excel in this role, you should have the following:

• Experience in B2B marketing, preferably within:
• SaaS
• Technology
• CRM
• Consulting
• Digital services
• HubSpot ecosystem environments
• Experience managing and executing multi-channel marketing activity
• Experience coordinating campaigns, events, content, website activity, and demand generation initiatives
• Experience managing people and coordinating multiple stakeholders
• Strong organisational and project management capability
• Experience using platforms such as HubSpot and LinkedIn
• Strong hands-on experience using HubSpot CRM, Marketing Hub, and Content Hub
• Comfortable executing and managing marketing activity directly within HubSpot
• Understanding of marketing reporting, attribution, workflows, campaign tracking, and CRM alignment

⚡️ These personal qualities are key to your success:

• Highly organised and operationally strong
• Commercially aware and execution-focused
• Comfortable managing multiple priorities simultaneously
• Proactive and accountable
• Strong at coordination and follow-through
• Confident working with senior stakeholders
• Comfortable operating in a fast-moving environment
• Able to turn plans into effective execution
• Detail-oriented while maintaining awareness of wider business priorities

🗓️Typical week at glance:

• Campaign and marketing execution planning
• Website and conversion optimisation coordination
• Marketing team management and prioritisation
• Event planning and partner coordination
• Content and campaign reviews
• Coordination with Commercial Directors and leadership teams
• HubSpot ecosystem and partner engagement activity
• Reporting on pipeline, campaign, and marketing performance

💥Huble Values:

• We are Human
• We embrace Change
• We are Innovative
• We solve for the Customer
• We are Team Players

👥 Meet the Team
You will collaborate closely with the Marketing Team.

🎁 As part of the remuneration package, you will receive the following

• 🌍 Remote work - Enjoy the freedom of remote work within the country of employment.
• 🔌 Loadshedding support - We provide a power station to help you during load shedding.
• 🪑 Home office budget - Create your optimal workspace with a budget for a desk and chair.
• 💻 IT Equipment - Choose between a MacBook or Windows laptop, plus a monitor and mouse.
• 🌴 Generous annual leave - Take advantage of 18 days of annual leave, plus 2 extra days for special occasions like your birthday.
• 🧘 Flexible schedule - We understand and accommodate your personal needs, whether it's for leisure or family commitments.
• 👕 Huble Swag - Show off your Huble pride with our awesome swag.
• 🏥 Medical Aid - Get subsidized cover on your health related needs.

🛣️ Interview Process

• Video Interview
• 1st Interview (30 min)
• Presentation Interview (60 min)
• Final Interview (30 min)

We aim to complete the process in under 15 working days (subject to availability).

🤝 Keen to Huble with us?

If you are ready to take on this exciting opportunity and join our team, we would love to hear from you. Apply today and let's Huble together!