We are looking for an experienced and strategic Head of Marketing Performance & Intelligence to join our central marketing team.
In this role, you will be responsible for driving scalable marketing performance across key channels and tactics, while building a strong data-driven decision-making culture across marketing teams.
This role will play a key part in embedding AI-driven capabilities into marketing, ensuring local marketing teams can scale performance more efficiently and make smarter, data-informed decisions.
You will lead two complementary domains:
Marketing Performance defining strategy, frameworks, and scalable execution across channels
Marketing Intelligence : Turn internal & external data into actionable insights that guide marketing & GTM decisions
Key responsibilities
Marketing Performance Strategy & Execution
Define and lead the marketing performance strategy across key channels, including paid acquisition (search, social, display), SEO/GEO, websites, and lead nurturing & lifecycle management
Leverage AI to improve channel efficiency, targeting accuracy, and campaign performance at scale
Own the performance roadmap, balancing short-term results with long-term growth
Identify and scale high-impact tactics for different segments (e.g. SME lead generation campaigns, ABM)
Drive a test-and-learn culture through structured experimentation frameworks
Marketing Intelligence & Insights
Lead the Marketing Intelligence team, covering performance reporting, dashboards, benchmarking (internal and external), and customer and market insights
Ensure insights are actionable, timely, and embedded in decision-making
Define and evolve a single source of truth for marketing performance data
Translate complex data into clear recommendations and strategic direction
Data-driven decision making
Drive a culture of measurement, accountability, and continuous optimization
Define KPIs, attribution models, and performance metrics
Ensure alignment between marketing performance and business outcomes
Partner with teams such as Sales & Products to enable end-to-end funnel visibility
Leadership & Stakeholder Management
Lead, coach, and develop a team of performance marketers and data analysts
Act as a trusted advisor to senior marketing leadership and local teams
Influence decision-making at the executive level through data and insights
Your profile
7+ years in marketing intelligence or performance marketing.
Proven experience leading high-performing marketing and/or analytics teams
Strong track record in scaling performance across multiple markets and segments.
Experience with B2B marketing and complex buyer journeys is highly preferred
Strong experience working in cross-functional environments, aligning teams through effective communication and stakeholder engagement
Entrepreneurial mindset with a focus on continuous improvement and experimentation
Salary range information will be shared with candidates during the initial interaction with the Talent Acquisition team, either by phone or email.
Why Join SD Worx?
Flexible working: Flexible working hours and remote/hybrid working options – working arrangements are open for discussion
Learning & development: Access to professional training and an individual development plan
Career growth: Whether you want to deepen your expertise or broaden your career, there is room to grow within SD Worx
Collaborative culture: From many locations, we work as one – moving from better to best together
From many places, we work as one, moving from better to best together.
SD Worx values diversity and inclusion in the workplace. We welcome applications from all qualified candidates regardless of origin, nationality, gender, gender identity, sexual orientation, age, disability, religion, ethnic or social background, or stage of life.
All hiring decisions are made based on skills, experience and role‑related qualifications.
We spark success at the heart of your business so you and your people can thrive.
About SD Worx
In today’s new world of fluid work, people want to be inspired by what they do and have the freedom to focus on what matters. Organisations need a dynamic, motivated workforce empowered by smart technology. As a leading European provider of integrated HR solutions, SD Worx turns HR into a source of value for their customers’ business and the people that work for them. SD Worx delivers HR solutions across the entire employee lifecycle, from paying employees to attracting, employing, rewarding and developing the talent who make businesses succeed. SD Worx powers performance through four core capabilities: software, outsourcing, consultancy and data-driven insights.
SD Worx is the trusted leading European provider of end-to-end HR solutions for all organisations and workers. About 90,000 small and large organisations across Europe place their trust in the company and its +75 years' worth of experience. SD Worx calculates the salaries of approximately 5.7 million employees and ranks among the top five worldwide. The more than 7,500 employees operate in Belgium (HQ), Austria, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Mauritius, Netherlands, Norway, Poland, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK. SD Worx achieved a consolidated revenue of EUR 1.058 billion in 2023.
More info on www.sdworx.com
