Location: Stockholm / Gothenburg / Alingsås
Reports to: VP Marketing
Confirma Software is building a centralized, data-driven marketing organization supporting multiple SaaS and software companies across the Nordics.
We are now looking for a Head of Marketing Operations to help build the operational foundation behind scalable growth.
The role focuses on:
Marketing operations and scalability
CRM and lifecycle management
Sales- and marketing alignment
Reporting and operational governance
Cross-functional coordination
Process improvement and standardization
Scalable campaign and lead management
You will help ensure that marketing across multiple companies and markets works in a structured, measurable and scalable way.
Develop and improve marketing processes, structures and ways of working across multiple companies and markets.
Ensure campaigns, lead flows and reporting are scalable and consistent.
Create operational clarity between marketing, sales and local teams.
Develop and maintain HubSpot structures, lifecycle stages and lead management processes.
Ensure high data quality, reporting consistency and operational governance.
Support automation, segmentation and campaign operationalization.
Build reporting frameworks and dashboards together with the Performance & Growth team.
Support tracking, attribution and KPI structures.
Ensure marketing activities are connected to pipeline and commercial outcomes.
Work closely with:
Head of Performance & Growth
Head of Content
Local marketing and sales teams
Help align processes, communication and operational execution across markets
Identify bottlenecks and operational inefficiencies.
Standardize workflows and documentation.
Create structures that allow the organization to scale without losing speed or quality.
We believe you have experience from a role within:
Marketing Management
Project management
CRM / Lifecycle
B2B SaaS Marketing
Digital Marketing
You likely have experience with:
HubSpot or similar CRM platforms
Marketing automation and lifecycle management
Reporting, dashboards and KPI follow up
Working closely with sales and marketing teams
Building processes and operational structures
Cross-functional collaboration in growing organizations
Experience from B2B SaaS and / or multi market environments is highly valued.
Structured and process oriented
Commercially minded and data-driven
Comfortable balancing strategy and hands on execution
Strong communicator and relationship builder
Pragmatic problem solver
Motivated by creating clarity, structure and scalability
You will join a central marketing team responsible for building a modern, scalable marketing organization across multiple Nordic software companies.
You will work closely with leadership and have a real impact on how marketing operates, scales and contributes to growth across the group.
Confirma Software is a Nordic software group with over 25 companies across Sweden, Finland, Norway and Denmark. We focus on business critical SaaS solutions for small and mid sized businesses, with strong positions in our respective markets. Confirma Software has ~18,000 subscription customers, over 600 employees and ~€100M in revenue, and is backed by Abry Partners (Boston, MA).
Interested? Apply today. Interviews are conducted on an ongoing basis, and the position may be filled before the final application deadline, so don't wait with applying!
Contact: Richard Willberg
Application deadline: 2026-06-15
Confirma Software is a leading Nordic software company offering solutions to small- and medium sized companies and the public sector.
Our solutions support revenue generation or the delivery of critical services for our customers. We deliver solutions within ERP/POS, payroll, quality management, customer service and key administrative services. Our more than 500 dedicated employees take pride in serving our more than 14.000 customers on a daily basis. Headquartered in Stockholm, Confirma Software has offices in Sweden, Finland, Norway and Denmark.
The solutions have been developed in close dialogue with real customers over more than 30 years. Our people are as much experts in your field of operation as they are in developing software! The domain knowledge of our employees is your guarantee that we will continue to make your life easier.
A key element of our future growth is to continue to acquire profitable software companies with solid solutions serving specific customer categories. We have made 15 acquisitions in the last 3 years. All of the acquired companies have continued to grow after joining Confirma Software. By becoming a part of the group, companies gain access to a larger customer base, complementary software solutions and a much larger resource base. We put a lot of effort into establishing a Nordic footprint for all of our solutions.
