EROAD

Head of Marketing - NZ

EROAD  •  Auckland, NZ (Onsite)  •  1 month ago
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Job Description

A career with EROAD offers the opportunity to work in a fast-growing organisation that is at the forefront of intelligent transport solutions – enhancing road safety, improving productivity, and reducing environmental impact. Our mission is to deliver intelligence you can trust, for a better world tomorrow.

We’re looking for a commercially minded Head of Marketing to lead EROAD’s New Zealand marketing strategy and play a pivotal role in accelerating growth, strengthening brand leadership, and delivering measurable revenue outcomes across our priority markets.

About the role

As Head of Marketing – New Zealand, you will own and execute the NZ marketing strategy, driving new customer acquisition, pipeline growth, and long-term brand strength. You’ll lead a high-performing local marketing team, partner closely with Sales, Product and Customer teams, and build a scalable demand generation engine aligned to EROAD’s commercial objectives.

This role also plays a critical part in shaping performance marketing and revenue alignment across New Zealand, Australia and North America.

Job Responsibilities

  • Own and deliver the NZ marketing strategy aligned to revenue, pipeline and retention goals
  • Build and scale demand generation programmes across digital, Account Based Marketing, content and events
  • Strengthen EROAD’s brand presence, share of voice and market positioning
  • Lead customer marketing initiatives that drive engagement, adoption and retention
  • Develop and inspire a high-performing NZ marketing team
  • Lead global performance marketing, product marketing and HubSpot maturity
  • Partner cross-functionally to align marketing, sales and revenue operations

What you'll bring

  • Strong commercial mindset with a growth orientation
  • Proven experience translating marketing strategy into measurable outcomes
  • Confidence influencing senior leaders and cross-functional stakeholders
  • Data-driven decision making and continuous improvement approach

Skills & required experience

  • 10+ years’ senior marketing leadership experience with exposure across B2B, SaaS or related industries highly regarded
  • Demonstrated success in demand generation and enterprise marketing
  • Product marketing and GTM leadership capability
  • Advanced experience with paid media, SEO, CRO and marketing automation
  • HubSpot Enterprise experience highly desirable

Why You’ll Love Working at EROAD

EROAD is a true Kiwi success story in the tech sector. Publicly listed since 2012, we’re represented on the NZX and ASX and continue to grow rapidly across New Zealand, Australia, the Philippines, and the USA.

We value diversity and are proud to be a multicultural organisation. At EROAD, we invest in our people through employee recognition programs, EAP offerings, and continuous learning opportunities.

Our people are at the heart of everything we do – we foster a culture of innovation, collaboration, and belonging where your ideas can thrive.

Join EROAD and be part of a purpose-driven organisation shaping the future of connected transport – we would

EROAD

About EROAD

EROAD is a leading SaaS technology company revolutionizing commercial transportation management through cutting-edge digital solutions. We provide comprehensive electronic fleet management, AI video safety, cold chain management, compliance, and operational intelligence solutions that help businesses optimize performance, ensure regulatory compliance, enhance safety, maintain product integrity, and drive operational efficiency.

Our mission is to empower transportation and logistics businesses with intelligent technology that transforms how they manage their vehicles, drivers, loads and regulatory requirements.

Core Solutions

- Electronic Logging Devices (ELD): Streamlined compliance and driver management

- Safety Management: Advanced driver safety monitoring and coaching tools

- Cold Chain Monitoring: Real-time temperature tracking and compliance for sensitive cargo

- Telematics and Fleet Tracking: Real-time vehicle performance and location monitoring

- Regulatory Compliance Tools: Automated reporting and risk management solutions

- Operational Intelligence: Data-driven insights for improved fleet productivity and cost control

With a proven track record of helping businesses reduce costs and improve operational efficiency, EROAD stands out as a pioneering technology provider purpose-built for commercial transportation. Our comprehensive solutions seamlessly address critical business challenges, combining advance safety monitoring, precise regulatory compliance, and actionable operational intelligence. We are committed to continuous innovation and delivering customer-centric solutions that transforms how businesses manage their fleets, drivers, loads, and critical logistics operations.

At EROAD, we're not just providing technology - we're driving the future of smart, connected, safe, and efficient transportation management.

Industry
IT & Software
Company Size
501-1,000 employees
Headquarters
Auckland, NZ
Year Founded
2000
Website
eroad.com
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