Job Description

Our client, based in Hong Kong, is a diversified multinational corporation with subsidiaries in almost 30 countries. As part of their expansion, they are looking for a Process Excellence and Automation Lead to spearhead their global initiatives. 




The Senior Marketing Manager is responsible for developing and executing comprehensive marketing strategies for QNETs product brands on a global/regional basis. This role involves leading a cross-cultural high-performing team to create innovative campaigns, build brand equity, and drive sales growth globally. The successful candidate will possess strong strategic thinking, leadership, and creativity skills, coupled with a deep understanding of the FMCG industry and direct selling channel.



Key Responsibilities

Strategic Leadership:

• Develop and implement comprehensive global and regional marketing strategies aligned with corporate objectives and ambitious sales targets.
• Establish and refine product positioning, messaging, and campaign strategies to differentiate QNET as a prestigious leader in the direct selling industry.
• Drive brand awareness and market penetration through innovative marketing initiatives.
• Build clear and strong product brand identities that set them apart in a crowded marketplace.

Marketing Execution:

• Oversee the creation of high-impact marketing materials (e.g., videos, sales sheets, training materials) that are culturally relevant, localized, and optimized for sales performance.
• Lead a creative team to ensure consistent brand representation across all marketing channels, aligning with QNETs corporate identity.
• Develop and manage the global marketing budget, measuring ROI and optimizing resource allocation.

Partnership and Collaboration:

• Spearhead sponsorship activations to enhance brand visibility and consumer engagement.
• Collaborate with sales, product development, and corporate communications teams to ensure integrated marketing efforts.
• Stay abreast of industry trends and competitor activities to identify growth opportunities.

Decision making:

• Building QNET Brand Equity: ensuring product marketing activities build long term brand equity and in-market results.

• Lead & implement the product marketing strategy, ensuring all portfolios achieve objectives

• Work with Regional/Local teams to ensure strategies are creating measurable impact
• Lead the marketing executives, creative design teams, campaign management teams
• Manage relationships with internal stakeholders, key network leaders, and external agencies
• Create and police critical paths for all marketing activities,
• Stay in touch constantly with customers to find innovative ways to increase product sales
• Build and maintain strong relationships with key internal stakeholders.

Key Stakeholders

• Head of Marketing & Communications, Head of Product, Campaigns & Creative Design, Head of Business Development, The V Global Business Development
• In-house Marketing Teams
• Senior leadership including board level
• Lead strategic and tactical Agencies including research


Requirements:

• Bachelors degree in Marketing, Business Administration, or a related field, MBA an advantage
• Minimum of 8-10 years of experience in brand positioning, marketing strategy development, and campaign management.
• Digital fluency with a deep understanding of emerging social marketing technologies and consumer trends.
• Proven track record in developing and executing successful global marketing strategies for consumer brands.
• Exceptional creativity and innovation skills, demonstrated through a portfolio of successful campaigns.
• Deep understanding of the FMCG industry with a proven ability to drive market share and revenue growth.
• International experience in a multinational corporation with a demonstrated ability to adapt to diverse markets and cultures.
• Strong leadership skills with experience in managing and developing high-performing marketing teams.
• Exceptional creativity and a passion for innovation.
• High talent with business commercial maturity
• Ideally a mix of traditional retail & network marketing industries



Amongst the Key competencies, the below are of particular importance:

Excellent command of spoken and written English

Delivering Results:

• A real focus on execution and delivery
• Strong digital marketing expertise or experience.
• Proven track-record of delivering projects with positive results
• The skill to build and coordinate a global launch plan through many marketing channels
• Management of large internal stakeholder groups

Providing the Vision:

• Experience in bringing teams together and leading them toward a shared goal
• Ability to deliver a clear message and ask of your audience (internal / agencies)
• Experience of driving a strategic planning process. Proven budget management, presentation and communication skills
• Clearly articulate the unique selling propositions (USPs) of the new products and how they address customer pain points to enable the whole team to share success.

Driving Change:

• Ability to inspire others and deal with change, a real team leader
• Creative and fast paced, with a solution mind-set.
• Resilient in the face of challenges
• Leads the innovation agenda/thought leadership

Remuneration

RM 10,000 - RM 12,000

Consultant In Charge

May Chong | May.Chong@hunters-in.com | 012-280 1717
Angel Chok | angel.chok@hunters-in.com | 014 - 612 6048
Andrea Low | andrea.low@hunters-in.com | 012-201 3693