Job Description

The Head of Marketing & CVC drives revenue growth by leading the commercial success of the Marketing portfolio through direct sales, strategic partnerships, and a consulting led approach to customer value creation. The role works in close collaboration with Sales and Product teams to deliver impactful campaigns, enable frontline teams, and continuously evolve offerings based on market and customer insights. With end to end ownership of budgets, tools, brand governance, and communications, the position ensures strong market execution, scalable growth, and consistent brand impact

Responsibilities

• Drive revenue growth through the direct sales and promotion of the GB Marketing portfolio (Digital, Print, Consulting, Brand Visibility), with shared accountability for turnover targets and performance tracking
• Partner closely with Sales by coaching teams, leading joint customer engagements, and directly managing key marketing clients and priority accounts using a consulting‑led value creation approach
• Develop and execute standard and ad‑hoc digital campaigns, and manage media and print distribution channels in collaboration with central Media teams
• Build, manage, and expand strategic partnerships (e.g. shopping malls, associations, tourism and hospitality ecosystems) to unlock new commercial opportunities
• Manage marketing tools, including the marketing products booking platform, and oversee marketing products, advertising, and promotion budgets with clear governance and reporting
• Conduct competitive benchmarking and market analysis to inform positioning, offer development, and go‑to‑market strategies
• Ensure brand guideline consistency across all communications and oversee in‑store sales material updates.
• Enable Sales and Refunding teams with high‑impact sales decks, training programs, and locally adapted tools, thereby maintaining a consistent training strategy and actively monitoring the marketing offer in market.
• Proactively lead internal and external communication plans and maintain continuous feedback loops with Product teams to support ongoing improvement and innovation

Main KPI’s

• Marketing products turnover
• Value and volume of new marketing product deals signed
• Adherence to corporate standards with no identified deviations
• Coverage and performance of digital communications, including number of campaigns, emails sent, open and click‑through rates, and quality and impact of written communications
• PR effectiveness measured through media coverage, media impressions, and event or activation attendance
• Number and quality of CVC cases delivered for key customers

Skills & Competencies

• Strong team player with experience working in international and cross‑cultural environments, ideally with first leadership experience
• Solid business intelligence skills with advanced Excel proficiency and strong analytical capabilities
• Strong knowledge of CRM systems, including lead acquisition, nurturing, email marketing, and loyalty programs
• Excellent presentation skills with the ability to convey complex ideas clearly and persuasively
• Strong consultative selling skills focused on understanding customer needs and delivering value‑driven solutions
• Native fluency in German and full professional proficiency in English required
• Ability to transform data into actionable insights and compelling narratives

Qualifications and education requirements

• University degree in Marketing, Business or a similar relevant field or comparable technical qualification
• Minimum of 5 years of proven success in selling marketing products, ideally within a digital, media, or publishing agency environment, or in marketing consulting
• Strong experience collaborating with and managing external partners and vendors mandatory
• Strong hands‑on experience with online media and digital marketing solutions of advantage
• Strong experience collaborating with and managing external partners and vendors mandatory
• Demonstrated experience working effectively within a matrix organization of advantage
• This role requires a minimum of two days per week working from the Düsseldorf office.

Together, we go further:

At Global Blue, great work happens when talented people come together in a supportive and inspiring environment. Here’s what you can expect:

• A role in a fast-growing, international company
• Opportunities for professional development and career growth
• A multicultural workplace, collaborating with colleagues worldwide
• Inspiring team members and a dynamic, forward-thinking culture
• A range of employee benefits, including:
  • Employee referral program
  • Team-building activities and events
  • Annual Christmas Party and more

We foster career growth through internal mobility, embrace an Agile Working Model, and prioritise work-life balance. Committed to sustainability, we focus on creating positive impacts for employees, clients, and communities. Guided by our 5 Ways of Working, we value client satisfaction, collaboration, innovation, and shared success.

Submit applications only through official Global Blue channels.
We do not use any third-party services or platforms for recruitment.

Always verify emails or LinkedIn messages.
Ensure communications come from official @globalblue.com addresses or certified Global Blue recruiters/employees.

We will never ask for payment or personal financial information during the hiring process. If anyone requests this, it is a scam. Report it immediately.

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