Job Description

For 34 years, Integrant has designed and delivered advanced business solutions for U.S. enterprises in biotech, medical devices, manufacturing, finance, and other highly regulated industries. Our teams are experts in traditional web and mobile applications, AI/HPC infrastructure support, data engineering, predictive AI, machine learning, and Agentic solutions. We build long-term partnerships—two-thirds of our customers choosing to work with us for 5+ years—by solving mission-critical problems with rigor, empathy, and measurable outcomes.

We are looking for a high-impact Head of Marketing – Content Strategy to redefine how Integrant builds pipeline and market trust.

This is not a traditional demand generation role. Instead of leading with campaigns, you will build a content-led growth engine, where deep, opinionated thought leadership becomes the primary driver of trust, differentiation, and long-term pipeline creation in the U.S. and European markets.

You will work directly with technical leaders and subject matter experts to translate complex expertise into high-quality content assets that resonate with enterprise buyers and position Integrant as a strategic partner—not a commodity vendor.

What You will Do

Leadership & Strategy

• Define and own Integrant’s content-led marketing strategy, aligned with enterprise GTM objectives.

• Build, mentor, and scale a focused content function centered on thought leadership creation.

• Establish operating cadence, content KPIs, and performance tracking tied to pipeline influence (not vanity metrics).

• Partner with U.S. leadership, delivery, and technical teams to align content with business priorities and market positioning.

Content Strategy & Thought Leadership

• Develop deep, opinionated content strategies targeting U.S.large enterprises .

• Craft narratives that reflect real company perspectives, technical depth, and differentiated points of view.

• Ensure all content builds trust and credibility before sales engagement, rather than pushing direct conversion.

• Translate complex technical capabilities into clear, strategic business insights for executive audiences (CTOs, CIOs, VPs).

Content Production & Execution

• Lead the creation high-quality content assets Monthly.

• Structure and conduct expert interviews with internal leaders to extract insights and convert them into compelling assets.

• Build and enforce content frameworks, guidelines, and quality standards.

• Ensure content is:

• Substantive and technically credible
• Position-driven (not generic or safe)
• Aligned with ICP challenges and decision-making processes

Brand Positioning & Differentiation

• Own Integrant’s market positioning through content.

• Ensure the company is perceived as a trusted, expert partner, not a transactional or commoditized vendor.

• Maintain consistency in tone, narrative, and strategic messaging across all content outputs.

• Take and communicate clear market positions, even when they challenge conventional thinking.

Distribution & Community Building

• Define and execute content distribution strategy after establishing a strong content foundation.

• Leverage channels such as:

• LinkedIn
• Articles and publications
• Email campaigns

• Focus on sharing insights and building relationships, not direct selling.

• Build and nurture a community of aligned prospects who resonate with Integrant’s approach.

Team & Vendor Management

• Manage and coordinate external and internal contributors, including:

• SEO specialists (post-content creation)
• Email marketing contractors
• Research, editorial, or coordination support
• Ensure clear ownership, workflows, and quality control across all contributors.

ICP, Buyer Insight & Market Alignment

• Develop deep understanding of:

• Ideal Customer Profile (ICP)
• Buyer personas
• Enterprise buying journeys and pain points

• Align content with buyer psychology, decision criteria, and long sales cycles.

• Continuously refine content strategy based on market feedback and engagement signals

Requirements

Must Have

• 7–10+ years in B2B marketing, content strategy, or thought leadership roles within technology or software services.

• Proven experience building high-quality, insight-driven content targeting enterprise clients in U.S. or European markets.

• Strong ability to translate technical expertise into business-relevant narratives.

• Experience working closely with technical teams, SMEs, or complex products/services.

• Excellent English communication and writing skills with a strong editorial mindset.

• Demonstrated ability to own strategy and execution end-to-end.

• Clear understanding of enterprise buyer behavior, ICP development, and long sales cycles.
• Background in software services, consulting, or technology environments serving U.S. clients.

• Experience in industries such as biotech, medical devices, manufacturing, or regulated sectors.

• Experience with SEO, email marketing, or distribution channels (as amplification layers, not primary drivers).

• Experience building content engines, editorial programs, or thought leadership platforms.

• Experience in AI/ML, data engineering, or enterprise technology domains.

Benefits

• Salary paid in USD
• Six-month career advancing opportunities
• Supportive and friendly work environment
• Premium medical insurance [employee +family]
• English language development courses
• Interest-free loans paid over 2.5 years
• Technical development courses
• Planned overtime program (POP)
• Employment referral program
• Premium location in Maadi
• Social insurance