Unison Group

Head of Marketing & Communications ,APAC

Unison Group  •  Singapore, SG (Onsite)  •  2 days ago
Apply
Save Job
Mark Applied Mark Interviewed Mark Offered
Hide Job Report Job
AI can make mistakes so check important info. Chat history is never stored.
56
AI Success™

Job Description


Objectives of the position:
The Head of Marketing is a Mid-Level leadership role responsible for shaping and executing the organization’s marketing strategy to drive brand visibility, customer engagement, and revenue growth. This position oversees all marketing functions, including digital, brand, communications, and campaign management, ensuring alignment with business objectives and market trends.
Key Responsibilities:
Strategic Leadership:
Develop and implement comprehensive marketing strategies aligned with organizational goals. Define short-term and long-term marketing objectives and KPIs. Oversee marketing budgets and ensure efficient resource allocation.
Team Management & Budget Control:
Lead, mentor, and inspire a diverse marketing team across regions. Foster a culture of innovation and collaboration.
Brand & Communication:
Ensure consistent brand messaging across all channels. Manage PR and Internal & external communications to strengthen brand reputation. Proven track record in driving brand growth and managing multi-channel campaigns.
Digital Marketing:
Drive digital campaigns, SEO/SEM, social media, and marketing automation. Analyze campaign performance and optimize ROI using tools like Google Analytics and any AL tools.
Customer Engagement (number of Active Customers):
Managing the customer lifecycle by turning prospects into leads, converting leads to customers, engaging and retaining new customers, developing existing relationships, and reactivating lost or inactive customers.
Cross-Functional Collaboration:
Work closely with Sales, Product, and HR teams to align marketing initiatives. Support go-to-market strategies and product launches.
Performance Measurement:
Monitor KPIs, prepare reports for leadership, and recommend improvements. Ensure compliance with corporate guidelines and governance.
Skills:
• Technical Skills: Digital Marketing, SEO/SEM, Marketing Automation, Data Analytics and CRM systems, Budget Management and Forecasting.
• Leadership & Soft Skills: Strategic thinking and decision-making, Strong communication and stakeholder management, Creativity and adaptability in a fast-paced environment.
• Excellent analytical, organizational, and problem-solving skills.
• Exceptional communication and interpersonal skills.
• Experience in a regional or global role within a large organization.
• Knowledge of industry-specific trends and challenges in the APAC region.
Qualifications
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 10+ years of marketing experience, with at least 3 years in a leadership role & the responsibilities of the region (APAC Countries- China, Korea, India- preferred).
• Certifications like PCM or Digital Marketing Pro are a plus.
Working hours:
Mon to Fri 9am - 6pm
Unison Group

About Unison Group

Unison Consulting was launched in Singapore on September 2012, the hub of the financial industry, with innovative visions in the technocratic arena. We are a boutique next-generation Technology Company with strong business-interests in Liquidity risk, Market Risk, Credit Risk and Regulatory Compliance.

Unison provides technology consulting and services to implement Risk Management and Risk Analytics System for Financial Institutions. Our services suite comprises of Techno-Functional consulting, systems integration, Business Intelligence, information management, and custom development of IT solutions, plus project management expertise for financial institutions.

We have expertise in latest cutting edge technology to achieve better total cost of ownership. Through our qualified professionals, we assist you drive your unique risk management strategies, whether that means efficient monitoring, improving risk appetite of the financial institutions, complying with regulations, or capturing growth opportunities through innovation, this is what maximizes your decision taking potential. At Unison Consulting, we view clients as partners, and our success is only measured by the success of our partners. So we put it all on the table in order to exceed expectations.

Our staff consists of young, energetic and innovative consultants who are never afraid to challenge the conventions and push the boundaries in an effort to help our clients. For every project, no matter how large or how small, we strive to not only meet your needs, but deliver a showcase in your field.

Industry
IT & Software
Company Size
51-200 employees
Headquarters
Unknown
Year Founded
2012
Website
com.sg
Social Media