The Role
This role leads the China marketing team and provides strategic direction and hands on execution for all PR, marketing, media, partnership and client development events.
Specific duties & responsibilities will include but are not limited to:
· Work closely with the Head of Marketing & Communications team for Asia based in Hong Kong in planning key seasonal campaign, branding campaign and regional touring events.
· Work closely China Chairman and art departments to design and execute client development programs and events in China.
· Collaborate with art departments, Operations and China Chairman to develop and manage gallery programs/exhibitions and drive the gallery traffic to sell the sales.
· Enhance Christie’s brand and new client development in 2nd tier cities through creative and effective marketing events/programs throught digital platform or other channels.
· Identify appropriate local partnerships to sponsor marketing programs or events to promote our brand and develop new clients.
· Work closely with the Regional and Global Marketing & Communications teams to strengthen Christie’s brand profile in China.
· Build and strengthen media relations with A-list contacts primarily in Shanghai but also extending to strategic “tier-2 cities” as identified by the China management team
· Manage key messaging and content materials for China market through all channels.
The Candidate
· Degree holder in Communications, Media, Marketing or related disciplines.
· Minimum 10 years of proven success in leading the PR, marketing, partnership and event function in China preferably within art and luxury industries.
· Strong network and relationship with art and culture media preferred
· Strong network and relationship with luxury, lifestyle brands and wealth management institutions preferred
· Strong track record of partnerships and PR results
· Strategic and yet detail oriented to prioritize and organize tto meet the business need
· A natural collaborator, able to partner effectively with multiple stakeholders.
· An Excellent written, presentation and communication skills in English, Chinese and Mandarin.
Founded in 1766, Christie’s is a world-leading art and luxury business. Renowned and trusted for its expert live and online auctions, as well as its bespoke private sales, Christie’s offers a full portfolio of global services to its clients, including art appraisal, art financing, international real estate and education. Christie’s has a physical presence in 46 countries, throughout the Americas, Europe, Middle East, and Asia Pacific, with flagship international sales hubs in New York, London, Hong Kong, Paris and Geneva. It also is the only international auction house authorized to hold sales in mainland China (Shanghai).
Christie’s auctions span more than 80 art and luxury categories, at price points ranging from $200 to over $100 million. In recent years, Christie’s has achieved the world record price for an artwork at auction (Leonardo da Vinci’s Salvador Mundi, 2017), for a single collection sale (the Collection of Peggy and David Rockefeller, 2018), and for a work by a living artist (Jeff Koons’ Rabbit, 2019).
Christie’s Private Sales offers a seamless service for buying and selling art, jewellery and watches outside of the auction calendar, working exclusively with Christie’s specialists at a client’s individual pace.
Recent innovations at Christie’s include the groundbreaking sale of the first NFT for a digital work of art ever offered at a major auction house (Beeple’s Everydays, March 2021), with the unprecedented acceptance of cryptocurrency as a means of payment. As an industry leader in digital innovation, Christie’s also continues to pioneer new technologies that are redefining the business of art, including the creation of viewing and bidding experiences that integrate augmented reality, global livestreaming, buy-now channels, and hybrid sales formats.
Christie’s is dedicated to advancing responsible culture throughout its business and communities worldwide, including achieving sustainability through net zero carbon emissions by 2030.
