Job Description

This is an Onsite position to be based at one of our locations in Washington, NC, Raleigh, NC, Wilson, NC, Goldsboro, NC, Charlotte, NC, or Hanover Park, IL.

• No Visa sponsorship is available for this position.

JOB RESPONSIBILITIES

Regional Brand & Market Leadership
• Implement global AFS brand and communication strategies within the Americas, ensuring consistent positioning, messaging, and value propositions across markets
• Monitor regional market dynamics, competitor activity, and customer trends to identify growth opportunities and provide insights to global marketing leadership
• Ensure regional brand activation follows global LS&E and corporate branding guidelines

Demand Generation & Go-to-Market Activation
• Execute regional brand-to-demand marketing programs that support lead generation, pipeline growth, and customer engagement
• Develop and implement integrated marketing campaigns across digital channels, events, and industry platforms
• Collaborate with regional sales teams to align marketing initiatives with go-to-market strategies and commercial priorities

Campaign Management & Product Launches
• Translate global product launch strategies into regionally relevant campaigns that support market penetration and sales growth
• Execute integrated campaigns across key channels including digital, SEO/SEM, social media, email marketing, and events
• Leverage global marketing toolkits and frameworks to ensure consistent and efficient campaign execution

Marketing Technology & Digital Engagement
• Utilize global marketing technology platforms such as Salesforce Marketing Cloud and Salesforce Sales Cloud to support campaign execution, lead management, and customer engagement
• Ensure high-quality data capture, campaign tracking, and reporting in alignment with global marketing technology standards
• Contribute to the development of the digital customer ecosystem, including portals and e-commerce channels where applicable

Performance Management & Marketing ROI
• Track and report regional marketing performance metrics including lead generation, conversion rates, campaign effectiveness, and ROI
• Apply data-driven optimization methods such as A/B testing and campaign analytics to continuously improve marketing effectiveness
• Manage the regional marketing budget, ensuring investments align with business priorities and deliver measurable results

ADDITIONAL JOB RESPONSIBILITIES

Cross-Functional Collaboration
• Act as the key marketing liaison between regional sales, product management, and global marketing teams
• Ensure alignment between regional marketing initiatives and global frameworks for brand development, demand generation, and digital engagement
• Support cross-regional knowledge sharing and best practice adoption across the global marketing organization

Team Leadership & Capability Development
• Lead and develop regional marketing resources where applicable, fostering a culture of collaboration, accountability, and innovation
• Support the implementation of global marketing processes, workflows, and capability development programs

REQUIREMENTS

Education:

• Bachelor’s Degree in Marketing, or a related field

Experience:

• 7 - 10+ years of experience in marketing, with a focus on activation, demand generation, and product marketing
• Experience with budget management and financial optimization for marketing initiatives

Required Skills:

• Proven track record of leading global marketing campaigns and product launches
• Proficiency in marketing technologies, analytics tools, and CRM systems
• Strategic thinker with the ability to align marketing initiatives with overarching business goals
• Strong leadership and project management skills, with a track record of managing cross-functional teams
• Exceptional communication skills to engage internal stakeholders, customers, and external partners
• Analytical mindset, with the ability to derive insights from data and translate them into actionable marketing strategies
• Solid understanding Expertise in digital marketing (SEO), performance marketing, and customer experience management

Preferred Education, Experience and Skills:
• Master's Degree in Marketing, Business, or a related field; MBA preferred
• Manufacturing experience preferred