Our vision is to create a world-class business development and marketing capability for Kainos, underpinned by strongmarketing technology, secure and scalable digital platforms,consistent ways of working, and a relentless focus on commercial outcomes.

The Head of Marketing, Central Services will play a critical leadership role in enabling Kainos’ three business unit marketing teams tooperateas a cohesive, data-drivenand high-impact function. Sitting within Central Services and reporting to the CFO, this role is accountable forthe Marketing technology stack,demonstratingmarketing’s impact through reporting,setting marketing standards, embedding governance, enabling scalable campaign execution

The role will act asa central pointof alignment between Business Unit MarketingLeadershelping to reduce fragmented or ad hoc activityto consistently becommercially focused

WhatYou’llDo

As theHead of Marketing,you will lead the Central Services marketing function, providing governance and operational excellence This will beacross key areas such as digital marketing,marketing technology,campaign operations, reporting, and process design.

You will manage a small team consisting of Digital Marketing and Brand.A key aspect of the role is acting as thecentral pointof alignment between Business Unit Marketing Directors, Chief Revenue Officers andtheChief Marketing Officer,ensuring that all marketing activity is prioritised, measurable, and aligned to revenue outcomes.

You will own,evolveandsupport the day-to-daydigital marketing and marketing operations ecosystem, including campaign execution, reporting, and marketing technology

Key Responsibilities

• Marketing technology & process optimisation

Accountable forthe evolution of the marketing technology stackincluding Kainos.com

Workingclosely with the Digital Strategy Manageryou willensure ensuring platforms are secure, governed and teams are enabled with repeatable frameworks,templatesand automated processes.

• Marketing governance & prioritisation

Define and implement a centralised marketing governancemodel, acting as the control point for Business Units to adhere to central marketing guidance,standardsand processes.Create and chair aforum focusingon prioritisationandconfidently challenging activity thatdoes not deliver impact.

• Digital marketing & campaign operations leadership

Accountable forthe end-to-end campaign ecosystem, ensuring high-quality, scalable digital execution across platforms such as Marketo and MS Dynamics, with clear standards for campaign build,optimisationand performance.

• Reporting, insight & performance management

Define and embed standardised reporting frameworksand dashboardsthat provide clear visibility of pipeline contribution, conversionratesand campaign effectiveness, using data and insight to drive continuous performance improvement and ROI.Support teams todemonstratevalue on Quarterly Business Reviews.

• Brand governance, standards & enablement

Define and enforce brand governance across the organisation byestablishingconsistent templates,guidelinesand quality standards, while enabling marketers and wider teams with the tools, training and frameworks needed to deliver on-brand, high-quality marketing at scaleand with AI

• Business Unit alignment & stakeholder leadership

Partner closely with BU MarketingLeaders and Chief Revenue/Marketing Officersto translate business priorities into structured, executable marketingprocesses and tools, acting as a trusted advisor who balances commercial ambition with operational feasibility.

• Team leadership & capability building

Lead and develop a high-performing Central Services marketing team, building capability across digital marketing,and brandwhile fostering a culture of accountability,governanceand continuous improvement.

Minimum (essential) requirements

• Significant experiencein a senior marketing leadership role with accountability for digital marketing, marketingoperationsand campaign delivery at scale

• Strongexpertisein marketing technology, with proven experience working with platforms such as Marketo and CRM systems (ideally MS Dynamics)

• Proven ability to connect marketing activity to commercial outcomes, including pipeline generation,conversionand performance optimisation

• Experience partnering with senior stakeholders (e.g. Marketing Directors, CROs, BU leadership) to align marketing strategy with business priorities

• Track recordof building and embedding scalable processes

Desirable:

• Marketo CertifiedAssociate(or strong hands-on Marketo experience and willingness to certify)

• Experience working with AI and agentsacross marketing.

• Knowledge of lead generation best practice in a SaaS environment.

• Platform experience of Microsoft DynamicsandDemandbase