Job Description

🏏Join cricket Victoria - We’re hiring a Head of Marketing, Brand and Digital for our Big Bash Victoria team!

We are seeking a Head of Marketing, Brand and Digital to lead fan engagement, drive revenue growth, strengthen brand equity, and deliver exceptional digital and match-day experiences for the Melbourne Stars.

This strategic leadership role will shape the Club's brand positioning and storytelling, oversee its digital ecosystem, build strong media relationships, and deliver integrated marketing and communications initiatives that deepen supporter connection and commercial impact.

💪 The Role

Key responsibilities:

• Develop and execute the Club's Brand, Marketing and Digital strategy, ensuring alignment with Cricket Victoria, Cricket Australia and broader Australian Cricket priorities.
• Lead the Club's brand positioning, audience strategy and value proposition to strengthen market presence, grow fan engagement and drive commercial outcomes.
• Deliver integrated marketing campaigns that increase membership, ticket sales, sponsorship value, participation program enrolments and merchandise revenue.
• Lead the Club's digital ecosystem, including website, CRM, marketing automation, social media and digital channels, to grow audience reach and engagement.
• Drive data-led marketing and performance initiatives in partnership with shared services teams, ensuring measurable ROI and continuous optimisation of campaigns.
• Oversee the development and delivery of compelling content, storytelling and communications strategies that build the Club's profile and deepen supporter connection.
• Lead media and public relations activities, including key announcements, reputation management and issue response, while maintaining strong relationships with media and industry stakeholders.
• Partner with Commercial teams to create innovative sponsorship assets, integrated campaigns and fan experiences that maximise partner value and deliver contractual outcomes.
• Collaborate with Consumer Operations to develop membership and ticketing strategies that enhance acquisition, retention and fan engagement.
• Work closely with Events and Operations teams to deliver exceptional match-day experiences, fan activations and community engagement initiatives throughout the year.
• Build and maintain strong relationships with Cricket Australia, Cricket Victoria, government, venues, agencies and other key stakeholders to advance the Club's strategic objectives.
• Lead, coach and develop a high-performing Marketing, Brand and Digital team, fostering a culture of collaboration, innovation, accountability and continuous improvement.

🎯 About You

You’ll bring:

• Experience developing and implementing strategic marketing and communications plans driven by consumer insights and business priorities(sporting organisation experience desirable) within a sports/entertainment environment
• Demonstrated strong commercial acumen (e.g. budgets, profit and loss statements, and ROI within a marketing context)
• Strong leadership, communication and negotiation skills; ability to set standards and mentor creative/digital talent
• Advanced stakeholder management
• Confident media/PR oversight and issues management in partnership with comms specialists
• Demonstrated experience working within digital marketing and proven capability to take an organisation into new channels to engage with the target audience
• Demonstrated experience in understanding of the fan experience and the drivers of excellent customer service and consumer behaviours in the sport and entertainment industry
• Proven experience leading a high performing team

Highly regarded:

• Comprehensive knowledge of Australian and/or international sporting industry
• Demonstrated strategic thinking and problem-solving capability
• Strong presentation, communication and negotiation skills

Qualifications:

• Tertiary qualification in a Business or Marketing degree (post graduate qualifications are highly desirable)
• Current Victorian Employee Working with Children Check
• Valid Driver’s Licence

🏏 Why Join Cricket Victoria?

Cricket Victoria is one of Australia’s leading sporting organisations and the proud home of Victorian cricket. Based at the state-of-the-art CitiPower Centre, we provide a high performance environment where innovation, collaboration and wellbeing are at the heart of what we do.

You will play an important role in growing the Melbourne Star's profile, deepening connections with members and fans, and supporting the Club's long-term commercial and strategic objectives.

🎁 The Benefits

• Flexible working arrangements to support work-life balance
• Tickets to a range of sporting events (yes, this includes cricket!)
• Free onsite gym access
• Corporate health insurance offers
• Exclusive corporate partner discounts
• Additional week of leave each year
• A casual, friendly and inclusive culture - our top priority!

Applications close at 6:00pm on Wednesday, 1 July 2026

At Cricket Victoria, we embrace diversity in gender, age, ethnicity, disability, religion and sexual orientation. We are committed to providing a safe environment for children across Australian Cricket and we also offer a flexible working environment for all employees.

We measure ourselves on our ideals - “Leading the Game”, our shared ideals have the power to create positive change and deliver excellence for our customers, colleagues and communities. Our people value integrity, connection, accountability, respect and excellence.

We require all applicants to undergo background checks and screening prior to or during any appointment. Australian Cricket’s Commitment Statement to Safeguarding Children and Young People can be found at www.cricketaustralia.com.au/safeguarding