Devsu

Head of Marketing (B2B Technology Services)

Devsu  •  Colombia, CO (Remote)  •  17 hours ago
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Job Description

We are looking for a Head of Marketing to lead our marketing strategy and demand generation efforts across the U.S. market. This role is responsible for driving qualified pipeline growth, leading the marketing team, overseeing multi-channel campaigns, and aligning closely with Sales and RevOps to achieve business goals. The ideal candidate has proven experience marketing technology services to U.S. buyers and making data-driven decisions.

Responsibilities:

  • Define and execute the B2B marketing strategy for the U.S. market.
  • Own Marketing Qualified Lead (MQL) generation and pipeline growth.
  • Lead and mentor the marketing team while managing priorities and execution.
  • Oversee SEO, AEO, paid media, content marketing, email campaigns, and ABM initiatives.
  • Partner with Sales and RevOps to optimize funnel performance and attribution.
  • Monitor marketing performance, analyze KPIs, and optimize campaigns based on data.
  • Manage marketing budgets and resource allocation.

Requirements

  • 8+ years of B2B marketing experience.
  • 3+ years leading marketing teams.
  • Experience marketing software development, IT services, consulting, or technology services to U.S. clients.
  • Proven ownership of lead generation and pipeline targets.
  • Experience across SEO, AEO, paid media, content marketing, email marketing, and ABM.
  • Strong experience with HubSpot and marketing analytics.
  • Excellent written and spoken English.
  • Strong leadership and stakeholder management skills.

Nice to Have

  • Experience marketing to Banking, FinTech, or Financial Services.
  • Experience in Nearshore or Outsourcing companies.
  • Experience with AI-driven search (AEO).
  • Experience with attribution platforms and advanced analytics.
  • Experience managing marketing budgets.

Benefits

A stable, long-term contract. Continuous Training. Private Health insurance. Flexible schedule. Work with some of the most talented software engineers in Latin America and the US, doing challenging work and world-class software for clients in the US and around the world.

Devsu

About Devsu

Devsu is an AI-native technology partner that helps startups, scale-ups, and enterprise companies accelerate innovation through world-class software delivery, application modernization, and staff augmentation services.

With over a decade of experience, our global team combines deep technical expertise with practical business insight to help you build, scale, modernize, and launch digital products — and now, to harness the full potential of artificial intelligence across your organization.

We take pride in our customer-centric approach and our commitment to delivering high-quality solutions that not only meet but exceed expectations. Our delivery model provides cost-effective, flexible services tailored to your needs, without sacrificing quality or speed.

At Devsu, we believe AI is not just a tool but a catalyst for transformation. That’s why we’ve embedded AI into the core of our people, processes, and intellectual property — enabling us to deliver smarter, faster, and more impactful results.

Whether you need to develop a new product from scratch, update legacy systems, optimize your software delivery, or unlock value through AI-driven transformation, Devsu has the expertise, talent, tools, and frameworks to make it happen.

Industry
IT & Software
Company Size
201-500 employees
Headquarters
Orlando, FL
Year Founded
2010
Website
devsu.com
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