CIG Motors Co., Ltd

Head of Marketing and Modern Trade (Lontor)

CIG Motors Co., Ltd  •  Federal Republic of Nigeria / Republic of Niger (Onsite)  •  5 days ago
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Job Description


About Lontor (Subsidiary of CIG)

Lontor is an international
electronics and home appliance brand, known especially in markets like Nigeria.
It produces a wide range of consumer products including lighting solutions,
rechargeable fans, torches, kitchen appliances, air conditioners, power systems
and solar energy products. The brand focuses on quality, innovation, design and
energy efficiency, aiming to offer durable and user-friendly products for
everyday use.

Key Responsibilities:

1. Channel & Shopper Marketing

  • Develop and execute shopper marketing strategies across modern trade channels

  • Translate brand strategy into in-store and point-of-sale experiences

  • Analyze shopper behavior and insights to drive conversion

  • Design and implement promotions, activations, and campaigns tailored to retail environment.

2. Modern Trade Execution

  • Lead execution excellence across key accounts and organized retail

  • Ensure product availability, visibility, and pricing compliance

  • Drive sell-out performance through coordinated marketing and sales initiatives

  • Collaborate with sales teams to deliver channel growth targets

3. Merchandising & In-Store Excellence

  • Define and implement merchandising standards and planograms

  • Oversee in-store branding, displays, and POS materials

  • Monitor and improve shelf share and product visibility

  • Manage field teams and third-party merchandisers for execution consistency

4. Capability Development

  • Build capabilities within sales and merchandising teams on execution standards

  • Develop training programs on product knowledge, brand messaging, and retail excellence

  • Coach teams on shopper engagement and in-store selling techniques

  • Establish performance tracking and continuous improvement frameworks

5. BTL (Below-the-Line) Marketing & Activations

  • Plan and execute BTL campaigns including in-store promotions, roadshows, and activations

  • Ensure alignment with overall marketing calendar and brand campaigns

  • Track effectiveness and ROI of activation programs

  • Drive localized marketing initiatives to support retail partners

6. Social Media & Digital Support

  • Support digital campaigns with a strong linkage to retail and conversion

  • Align social media activities with promotions, launches, and in-store campaigns

  • Collaborate with digital teams to drive traffic to retail and e-commerce channels

  • Monitor engagement and optimize content for shopper conversion


Requirements


Key Performance Indicator


  • Revenue & Channel
    Growth – 30%

  • In-Store Execution –
    20%

  • Trade/BTL Effectiveness
    – 15%

  • Shopper Marketing – 10%

  • Digital & Brand
    Metrics – 10%

  • Key Account Performance
    – 10%

  • Capability Development
    – 5%

Key Skills

  • Brand Management

  • Strategic Promotion Planning

  • Managing
    Relationships

  • Creativity and
    Innovation

  • Commercial
    Planning

  • Competitive Analysis

  • Negotiation
    Ability.
CIG Motors Co., Ltd

About CIG Motors Co., Ltd

CIG Motors Co., Ltd is the representative of GAC Motor in Nigeria. It began

its operations in 2013 following a pact signed with Guangzhou Group

Automobile Group Co., (GAC Motor) to establish and manage

distribution networks in Nigeria and subsequently Africa.

CIG Motors Co., Ltd started with the introduction of 2 major models;

the GA3 Saloon and GS5 SUV models of GAC Motor; with a subsequent

introduction of 3 more models in 2016 and 2017. As at date, CIG Motors

has introduced 6 GAC Motor models into the Nigerian market; GA3,

GA3S, GS3, GS4 and the Standard Luxury SUV GS8 (which is the flagship

model). CIG Motors Co., Ltd recently introduced the Mini Space Bus GN8

and intends to cover the Nigerian market with the world’s best in terms

of automobiles.

CIG Motors Co., Ltd recently signed another landmark technical assembly

agreement with a new partner, Jiangxi Jiangling Motors Import and

Export Co., Ltd, thereby extending it’s vehicle models to include all

commercial vehicles and cars of GAC, ZNA, Dongfeng (DFAC) and

JMC brands.

The company holds its brands in very high esteem and makes very

conscious investments behind the master brand and a focused

communication investment in the value proposition packages.

Industry
Wholesale & Distribution
Company Size
51-200 employees
Headquarters
Victoria Island, NG
Year Founded
2013
Website
cigmotors.com.ng
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