Job Description

Head of Marketing

Department: Marketing

Employment Type: Full Time

Location: United States - Remote

Reporting To: Rachel Dowse

Compensation: $160,000 - $175,000 / year

Description

• Innovation 🧠 – We embrace creativity and seek better solutions.
• Integrity ⚖️ – Honesty and trust guide everything we do.
• Collaboration 🤝 – Together, we achieve more.
• Growth 🌱 – We’re committed to personal and professional development.
• Empathy ❤️ – We prioritize understanding and human connection.

The Head of Marketing will own the marketing function end to end and serve as a close partner to the Chief Commercial Officer, CEO, Sales, Product, Clinical, and Customer Experience teams.

This is not a first-time Head of Marketing opportunity. We are looking for an experienced B2B SaaS leader who has already led a full marketing function and helped scale a company through at least part of the journey from approximately $10M to $50M+ in ARR.

You will inherit a capable, lean team and remain close to the work while building the strategy, systems, capabilities, and operating rhythms required for our next stage. You should be equally comfortable shaping the company narrative, building an enterprise ABM and demand-generation engine, guiding product launches, reviewing creative, leading PR, and working directly with Sales to understand why deals are won or lost.

Success in this role requires both exceptional storytelling and measurable commercial impact. We are looking for someone who understands that brand and growth are not competing disciplines: great marketing makes people understand why a company matters and gives the right buyers a reason to act.

This role requires regular travel within the United States for customer meetings, conferences, company gatherings, and other market-facing opportunities. Candidates should expect several weeks of travel annually.

📍 Location: Remote - US

💼 Department: Marketing

🤝 Reports to: Chief Commercial Officer & Advocate for 1 Million Kids

⏳ Job Type: Full-time; Exempt

💰 Compensation: Range of $160,000 to $175,000 annually

🕜 Working Hours: Flexible within North American time zones

📌 What You’ll Own

• Own and evolve the Hi Rasmus brand, narrative, positioning, and voice.
• Translate our mission, product differentiation, customer impact, and clinical vision into compelling stories for the market.
• Ensure consistency and quality across every external touchpoint, including website, campaigns, events, press, social, sales materials, video, and executive communications.
• Build a clear market narrative around why Hi Rasmus is different and where the autism care technology landscape is headed.
• Maintain an exceptionally high bar for creative quality, messaging, and brand execution.
• Build a marketing strategy directly connected to company growth and revenue goals.
• Partner closely with Sales and RevOps to develop measurable pipeline-generation programs.
• Build and scale enterprise-focused account-based marketing strategies.
• Develop integrated campaigns across paid, organic, content, events, partnerships, outbound, and community.
• Establish clear attribution, funnel metrics, and reporting that connect marketing investment to commercial outcomes.
• Continuously evaluate which channels deserve additional investment and which should be stopped.

Go-to-Market & Product Marketing

• Partner with Product, Clinical, Research, Sales, and Customer Success to develop strong go-to-market strategies for new products and capabilities.
• Establish clear positioning and messaging for our platform, products, and emerging AI capabilities.
• Develop buyer personas, competitive intelligence, sales enablement, and customer proof points.
• Make sure Sales can clearly articulate why Hi Rasmus wins.
• Turn customer insight and market intelligence into better positioning, campaigns, and inform product strategy.
• Build a content engine that strengthens both brand authority and commercial demand.
• Develop a differentiated point of view on autism care technology, clinical impact, AI, outcomes, access, and the future of care delivery.
• Partner with internal clinical and research leaders to translate deep expertise into accessible, credible, and compelling content.
• Build executive thought leadership for key members of the Hi Rasmus leadership team.
• Along with the team, work cross-departmentally to develop customer stories, research narratives, case studies, white papers, and other proof that strengthens market credibility.
• Own corporate communications and public relations strategy.
• Lead high-visibility company announcements, partnerships, funding communications, product launches, and media opportunities.
• Serve as the internal quality bar for messaging associated with significant company moments.
• Develop strong relationships with relevant media, analysts, industry organizations, and external partners.
• Prepare executives for media interviews, conference appearances, and other public-facing opportunities.
• Build on Hi Rasmus’s strong community and advocacy foundation.
• Develop programs that elevate clinicians, customers, parents, researchers, and other voices within the autism care community.
• Create a thoughtful event and conference strategy tied to company objectives.
• Strengthen referral, ambassador, advocacy, and customer-marketing programs.
• Ensure community initiatives remain authentically connected to Hi Rasmus’s mission rather than becoming traditional promotional programs.
• Lead and develop the Hi Rasmus marketing team.
• Create clear ownership, accountability, priorities, and performance expectations across the function.
• Evolve the team and capabilities required for the company’s next stage.
• Develop the right mix of internal talent, agencies, contractors, and technology.
• Build a culture of high standards, creativity, speed, accountability, and collaboration through clear feedback, coaching, trust, and team growth.
• Own the marketing budget and make disciplined investment decisions.

In your first year, we would expect you to:

• Establish a clear and differentiated Hi Rasmus brand and category narrative.
• Build a trusted marketing partnership with Sales that contributes measurable pipeline.
• Raise the quality and consistency of every major external company communication.
• Create a repeatable enterprise ABM and demand-generation engine.
• Develop a strong GTM process for product launches.
• Build a content and thought-leadership strategy that strengthens Hi Rasmus’s authority in the market.
• Create clear marketing metrics and operating rhythms.
• Develop a marketing organization capable of supporting the next several stages of company growth.
• Help make Hi Rasmus one of the most recognized and trusted brands in autism care technology.

🧑‍💻 Who You Are

You are a strategic marketing leader who combines commercial instinct, exceptional storytelling, and strong creative judgment.

What you’ll bring:

• 10+ years of progressive B2B SaaS marketing experience.
• Prior experience serving as a Head of Marketing, VP of Marketing, CMO, or equivalent leader with end-to-end accountability for the marketing function—not solely one discipline.
• Recent in-house operating experience within a growth-stage B2B SaaS company.
• Experience helping a company navigate meaningful growth, ideally through some portion of the approximately 10-50M+ ARR range.
• Direct ownership of marketing-sourced or marketing-influenced pipeline and revenue targets.
• Demonstrated experience building enterprise account-based marketing around named accounts, buying committees, Sales partnership, and measurable opportunity progression.
• Experience selling complex products through multi-stakeholder, longer-cycle B2B buying processes.
• Experience leading and developing a multidisciplinary internal team while managing agencies, contractors, technology, and a meaningful budget.
• Evidence of operating as a hands-on leader in a lean environment—not only setting strategy for others to execute.
• Strong brand, product marketing, creative, communications, and executive-partnership judgment.
• Willingness and ability to travel regularly within the United States.

Valuable, but not required

• Healthcare, behavioral health, autism care, education, clinical SaaS, or another high-trust, mission-driven market.
• Experience planning and executing high-impact industry events, including conferences, summits, or executive-level gatherings, with the ability to create engaging experiences that strengthen brand positioning, build relationships, and drive business growth.
• Experience marketing AI-enabled products and translating technical or clinical expertise into credible market narratives.

You have high standards without creating unnecessary bureaucracy.

You create clarity and trust, give candid and caring feedback, and develop talented people through coaching, meaningful ownership, and clear expectations.

You know what excellent work looks like and are willing to challenge work that is not there yet.

You are intellectually curious and spend time with customers, Sales, Product, and the market rather than building marketing strategy from a spreadsheet.

You understand numbers and care deeply about pipeline, but you do not reduce marketing to lead generation.

You have strong taste.

You can look at a campaign, webpage, keynote, press release, customer story, or product launch and recognize whether it feels distinctive, compelling, and worthy of the company behind it.

You are comfortable working closely with executives and are willing to push back when the story, strategy, or execution can be better.

And you are motivated by the opportunity to build something meaningful.

Hi Rasmus is at an unusual moment.

We have proven product-market fit, significant customer adoption, strong growth, and the resources to invest aggressively in what comes next.

At the same time, we still operate with the ambition, speed, and mission orientation of a founder-led company.

The opportunity for this person is not to inherit a mature marketing machine.

It is to build one.

And to build it around a company whose success ultimately means helping more clinicians, more families, and more children access better care.

💙 Perks & Benefits You'll Love

🏥 Health & Wellness:

• 100% covered health, dental, and vision premium for employee-only standard plan (Family can join too, with a variable cost)
• Employer Sponsored Short-Term Disability Coverage
• Employer Sponsored Life Insurance
• Optional group benefits: AD&D, long-term disability
• Participation in a 401k plan through Empower

🎓 Growth & Development:

• Professional development opportunities
• Room for growth within the company

🏖️ Time Off to Recharge:

• Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays for ultimate flexibility

🐣 Parental Leave:

• All Parents/Caregivers: 6 weeks fully paid
• Birthing Parents: Up to 14 weeks paid

🏡 Work Style That Works for You:

• Fully remote and flexible work environment—work from wherever feels right!
• Opportunity to make a meaningful impact in the Autism healthcare space

Use our applicant tracking system Pinpoint to answer the role-specific application questions. These questions were thoughtfully designed to give you more insight into the role and to give us more insight into you. Please write a thoughtful response—a human really reads these.

If you need accommodations during the application process, just let us know—we’re happy to help. 😊