Job Description

Head of Marketing

洛杉矶

全职

互联网 / 电子 / 网游 - 市场

职位描述

Location: Global (Candidates with experience in EU & UK, Middle East, Latin America, or Asia markets) About Us Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 7 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen-Z favorite. The Role We’re looking for a visionary and data-driven Head of Marketing to lead regional marketing strategies, performance campaigns, brand storytelling, and community building across one or more of our key target markets: EU & UK, Middle East, LatAm, and Asia. Key Responsibilities 1. Own and scale full-funnel marketing strategies across digital, social, influencer, and offline channels. 2. Develop localized brand positioning and campaigns tailored to regional Gen-Z audiences. 3. Collaborate closely with creative, performance, content, and product marketing teams. 4. Drive customer acquisition, retention, and engagement through data-backed decisions. 5. Oversee regional budget allocation, performance reporting, and campaign optimization. 6. Build and manage high-performing, cross-functional marketing teams. 7. Establish key media and influencer partnerships to increase brand visibility.

职位要求

1. 7+ years in marketing leadership, ideally in fashion, DTC, or youth-driven consumer brands. 2. Demonstrated success driving brand growth and community engagement in EU & UK, ME, LatAm, or KR. 3. Strong grasp of social platforms, content strategy, and cultural nuance across markets. 4. Hands-on experience with paid media, lifecycle marketing, and brand development. 5. Excellent communication, leadership, and stakeholder management skills. 6. Fluency in English; regional languages are a plus (e.g., Spanish, Arabic, Korean, French).

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